Target your Consumer Database Leads for the Best Results
Consumer database leads are worth their weight in gold when you are starting a new business or even looking for new clientele for an existing business. The internet is a great place to locate Best Database Provider companies that supply these leads, but you need to know what you are looking for before deciding on a company. Your choices include the type of business or consumer you want to contact as well as the way you want to contact them.
Time is wasted contacting someone who has no interest in your product or service and you are losing money by paying an employee to do it. A health care company for small businesses, for instance, would want to limit the businesses they call to the maximum amount of employees that meets their criteria. A health care company, which offers only supplemental insurance for people on Medicare, should not waste time calling young people.
Types of lists available are for consumers, businesses, auto, mortgage, non-profit, new homeowners, occupants, financial, insurance, home improvement and specialty. This can be broken down further by geography, age, income, gender, marital status, presence of children, head of household, interests, purchasing behavior, home value and length of residence. It may take a little research of your business in the past, but it will save a lot of time and money if you get the right target area for your contacts.
Your second choice is how you will contact the new leads. You can use the telephone, by mail, or even email. The telephone can be an automated recording either leaving your telephone number or have them push one to talk to someone immediately, or you can have a live person on the phone to start with. The mail can be flyers or postcards, or you can try two or more ways of contact until you decide which works the best.
The important thing to remember is to target your clientele and decide how you want to contact them. The company supplying the lead will be able to help you if you need it. You should keep track of the response you get from these leads to see if you are in the right target area and if your form of contact is working.