Bulk SMS is a useful and effective marketing channel that should be an integral part of any mobile marketing strategy that tends to achieve real success in today’s mobile world. Bulk messaging essentially enables you to deliver an SMS to a large number of recipients, at once. You can schedule the day and time you want your text message marketing campaign to be launched. There are 2 types of bulk SMS services available:
1. Transactional SMS – these messages are for those customers who get the information about their bank transactions. The bank sends Bulk SMS in which they mention the specific information about ATM services or Internet transactions.
2. Promotional SMS – these messages are intended for promotions, branding or any event that is happening, the customer receives SMS on their mobile phones.
A SMS gateway works as a bridge between mobile network operators and wireless application service providers. They allow the SMS traffic to be distributed to a short message service centre of a mobile network operation and then on to a recipient’s mobile number.