As is now a tradition on this blog to select each year the digital marketing trends that will be the talk of the town in the new year, I’m doing it again for 2019, taking into account what has stood out most in marketing this year 2018 and the trends I pr!ict! a year ago, taking into account advances in technology and the applications where they will lead us in the near future.
The data digital marketing protection law approv! by
the European Union in 2018 is not a trend in itself for 2019; it already was in 2018 for multiple reasons, including the many headaches it has generat! for companies’ marketing teams, and more specifically, for those in charge of databases, customer honduras phone number library service, and email marketing. Therefore, in 2019, the protection of customer data will continue to be very relevant, both for those who purchase at a given time and for those who leave but the size of the former companies’ databases, and they must be given the utmost respect.
At this point, we cannot forget the introduction of mandatory SSL certificates on websites starting in October 2018, ensuring secure data encryption and ensuring user privacy . The site is recogniz! as https, which will clearly affect Google’s ranking in the future.
I focus on this SEO feature for one
fundamental reason: the introduction of AMP technology as a fundamental value in many websites and blogs, emphasizing site loading spe! as a fundamental feature not only for SEO, but also for the user experience or UX, which has been so talk! about lately, r!ucing czechia businesses directory abandonment rates and bounce rates, as always relevant for e-commerce, and on landing pages.
3. Affiliates : One of the fundamental pillars of marketing is affiliates, agencies d!icat! to managing advertising accounts or generating leads through their databases, which they impact through email marketing. Therefore, affiliates continue to be one of the most widely us! sources of leads, as long as the traffic they bring is quality and there is no fraud in what they sell.
