Now that we’ve covered the basics, let’s move on to discussing the more korea telegram data creative marketing strategies that you can use to promote your restaurant. In a survey of 28,000 respondents, Nielsen found that 92% of consumers trust brand advocates above all other forms of advertising. Bearing this in mind, enlist your loyal customers to be your ambassadors, and get them to promote your restaurant on social media. How do you work with brand advocates? At the most basic level, you can simply invite these brand advocates to food tastings and events, and get them to post about your restaurant on social media. Remember to ask them to tag your brand and/or use your branded hashtags while they’re at it!
Come up with an Ultimate Challenge
Food eating challenges are a great way to create buzz, and draw new customers conversely you can’t create to your restaurant. The premise of these challenges is simple: create a monstrous-looking dish, challenge a diner (or a group of diners) to finish it within a certain amount of time, and come up with some sort of award or incentive for diners who are able to deliver.For instance, Exeter’s Urban Burger Restaurant challenged its diners to finish a humongous burger featuring seven 6-ounce burger patties, 14 slices of bacon, 7 slices of cheese, and 2 giant portions of double-fried fries (pictured above). Those who were able to get everything down in 20 minutes would get the meal on the house, and be awarded with a free t-shirt.
Create a highly Instagrammable dish
In the era of social media, restaurant food doesn’t just our best selling database have to taste good — it’s also important for it to look good. The more “foodporn-worthy” or Instagrammable your menu is, the more attention you’ll get on social media. What makes a dish foodporn-worthy or Instagrammable? Here are a few things to take note of:
- Colorful dishes are generally well-received on social media. Think rainbow cake, galaxy cake, and pink milkshakes.
- The more cheese is in your dish, the more Instagrammable it is. Bonus points if it’s soft and oozing.
- The more decadent your dish looks, the more Instagrammable it is. A burger with two patties isn’t anything to write home about, but a burger with six patties… now that will get people to pay attention.
