When developing a marketing strategy for business promotion, specialists pay close attention to finding potential clients (lead generation). How to work with those who do not yet know that they want to buy a product from you – the number of your clients, and therefore the success of the business as a whole, depends on the correct solution to this issue. Information traffic is indispensable in this case, because it ensures “smooth movement”: no annoying advertising, imposition, persuasion to buy “here and now”, on the contrary – deliberately calm, trusting communication (high-quality, competent content is responsible for this), as a result of which the user makes an independent decision to buy.
More precisely, he is absolutely sure that he made this decision himself. All the work you have done remains behind the scenes: creating content that can interest and captivate, developing a scheme for its promotion, the complexity of choosing resources for working with the target audience. None of this is visible, the user is left with the feeling that he himself found your wonderful resource.
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In general, all communication in information traffic is built on a friendly note, resulting in relationships built on trust.
Infotraffic is unlimited. At first this statement may cause irony, but then… In short, judge for yourself.
The restrictions imposed on advertising do not apply in this case – you do not advertise anything. Quite the opposite: having paid for the creation of content, you give it to users who read it themselves, discuss it on different platforms, share links, repost it on pages, quote it in emails, and eventually visit the site, where even more costa rica phone number resource interesting and useful content awaits them. So, are there any limits to information traffic? Perhaps only one – the amount of materials posted by you on the site. But here you need to decide what is more important: to attract and retain the audience or save on content. By the way, the “free” nature of information traffic is greatly exaggerated, because you will have to pay for the creation of site content – or do the filling yourself, if you feel talented in this and have enough time. But in any case, the financial costs for it are much lower than for advertising.
Case: VT-metall
This type of traffic is universal and can promote not only products and services, but also entire companies. Its set advertising list of tools is equally extensive, including text formats, photos, video content, etc. The main thing is to take care of the site’s content in time, so that users delighted with what they saw on social networks are not bitterly disappointed by a half-empty portal, where, in addition to what they have already seen, there is nothing else to look at. Competent and as extensive content as possible will serve well during times text services of crisis, when you have to cut your budget and save on literally everything: traffic generation will continue, because people will still come to the site and read/watch/repost.
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And here we cannot fail to focus once again on the quality of content, which plays a key role in the formation of info traffic. In times of crisis, you can “get by” on the available material, but when everything gets better, you definitely need to refresh the site’s content. And it is even better to do this regularly, then the site’s audience will grow progressively, and users will listen to your every word and eagerly await the next update on the site.
How does information traffic differ from commercial traffic?
When people type queries into a search engine, they do not divide them into commercial and informational. They are simply aim at either buying or receiving content. Queries should be classifi by others – those who are no less interest in receiving relevant answers than users – SEO specialists.
And they begin with questions: what is it, why, how, when, why, etc.
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The presence of marker words allows you to issue pages with addresses of information sites and blogs.
Traffic or relevance? SEO votes for the latter and works to ensure that complex algorithms in search engines determine the page as the most relevant. If we talk about traffic, then for information queries it may not even be from the top positions at the end of the second ten.
- The presence of marker words: buy, order, price, discount, delivery, etc.
But it is impossible to definitely classify a query as commercial only by the presence of these words. Geo-dependency.
- Names of cities or districts in queries.
The commercial request requires clarification: not just buy a refrigerator, but buy a refrigerator in Smolensk. But even here there may be misunderstandings, since the request “refrigerator plant in Smolensk” is informational.
