Persuasion is that methodical and gradual work of convincing that serves to obtain trust and approval from those who listen to you. Be careful! it is very different from manipulation! persuading a person means convincing them through visual and verbal or textual communication tools and methods ! but only triggering their action based on something they already wanted.
The rules of persuasion help you persuade people to buy your product or service! embrace your ideals! or attend an event. Persuasion has always been the great tool that allows you to convince someone to do something.
And I’ll tell you more. You can use Cialdini’s consumer mobile number database principles in your sales negotiations and also on your website or e-commerce to increase your customers’ conversions.
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Now let’s find out more about Robert Cialdini and the principles of persuasion he outlined.
Who is Robert Cialdini?
Robert Cialdini
Robert Cialdini! the author of a book that revolutionized the art of oratory for entire generations! is an American psychologist born in a historical period when psychology was gaining a strong hold on the general public.
The psychotherapy practices introduced by Freud and Jung were constantly growing! accompanied by the behavioral analysis proposed by Skinner. Society was becoming more and more passionate about these issues and was inserting them into its daily life .
Since his university days! Cialdini has proven to be invaluable in the contribution he has made to the world of psychology. Over the years he has discovered that human beings are easily influenced and from this intuition the original six rules of persuasion were born! to which! more recently! the seventh has been added.
What are the rules of persuasion: 6 principles + 1
Robert Cialdini is recognized worldwide as an expert in the science of influenza .
But not only that! he gave an example of how persuasion can be applied ethically to the business world. So that you can succeed in increasing the number of your customers and retaining the existing
Let’s see them one by one in the next paragraphs.
1. Principle of Reciprocity
The first rule is based on a characteristic find out how my agency can help you increase your company’s sales inherent to human beings! that is! returning a favor to the person who did it first .
In short! we are more likely to say 1000 mobile phone numbers yes to those who have already given us something in return.
People instinctively feel obligated to reciprocate something to a person who has first made a gesture towards them.
Why does this happen?
