It is said that people tend to have a positive impression of people and things that they have had repeat contact with. Applying this psychology, companies can strengthen their own ma, which allows them to be in constant contact with customers.
>In the case of Panasonic, by expanding the content of their own the number of members of their “CLUB Panasonic” exce 10 million, and the annual purchase amount of members became approximately 2.6 times that of non-members.
(3) Sharing and spreading information through social mia
In today’s world, where 40% of the world’s iceland whatsapp data population and approximately 60% of Japanese people use social mia, the influence of information on social mia cannot be ignor.
Companies must develop marketing that utilizes the sharing and dissemination of word-of-mouth on social mia.
“Botanist” shampoo, sold by “I-ne,” focus its marketing expenses solely on social mia advertising. By sustaining the advertising effect of social mia, the company was able to significantly expand its market share, achieving cumulative sales of 10 million bottles in a year and a half.
(4) Quantifying marketing strategies bas on customer data
To implement data marketing, it ppc for small business: compete with big brands on a budget is necessary to set KPIs such as ROAS, and then build a system to integrate internal and external data and data manag separately by department into data for each customer and manage it centrally.
(5) Strengthening contact with individual customers bas on the customer journey
Customer purchasing patterns are becoming more diverse, and in order for companies to continue selling to consumers, they ne to rethink their customers as “individual customers.”
>To do this, they ne to map out the customer’s journey (a series of actions taken by the customer) and understand and strengthen customer touchpoints. They must then expand this framework and create services that can provide the best experience for each individual customer.
What are the upcoming trends in digital marketing?
(1) Chatbots in Japan: Few Cases
While the chatbot penetration rate overseas is expect to grow 35.2 times in terms of average annual growth rate, the current situation in Japan is that chatbots are still not widely us.
Chat apps such as LINE are popular, but chatbots have not yet become widespread or establish. Chatbots are effective in automating and improving customer service, and can be introduc to websites, applications, and even SNS platforms. Chatbots
can assist with basic customer service. Accumulate customer data, and be us to improve the functions of your company’s products and promote product campaigns.
(2) The ne for SEO measures that support voice search
Of the 3.5 billion searches perform on Google united states of america email lead one third are voice searches. In the future, advances in automatic language processing, conversational interfaces, and machine learning are expect to make voice searches more convenient and widespread.
>The more voice searches increase. The more important SEO measures to be index in voice search results will become.
>Voice SEO measures include making search. Keywords conversational and short. Assuming “spoken words” rather than “typ words,” and “structuring sentences that are easy to use as answers to voice searches.” It is said
that 50% of searches will be voice searches by 2020, so voice. SEO measures are something that will nee to be address in the future.
