Geomarketing, or territorial marketing, involves managing data using Geographic Information Systems (GIS) to conduct spatial business analyses. The purpose of these activities is, among Company Databases and others, to analyse information about customers and competitors. market potential, as well as one’s own products. points of sale or services in the context of geographical space. The key tool used in geomarketing is databases.
Specificity of databases in geomarketing
The basis for geomarketing activities are databases containing information of interest to us, e.g. on demographics or types of establishments operating in a designated geographical employment database area. In addition, they may contain data on the road network or traffic intensity.
This type of data allows for the creation of a visual representation Company Databases and in graphic form, e.g. in the form of maps or diagrams. This allows for an even better understanding of the situation in a given territorial area.
Databases prepared for geomarketing analysis are provided by Panorama Firm.
Use the potential of your database and reach your customers!
Data management using GIS allows for business analyses, the main purpose of which is to support decisions related to marketing, sales or customer service. Using data in the context capabilities allow you to create personalized email of geographical space facilitates media planning, market potential research, planning the location of new company branches.
Building sales areas and allows for the analysis of the range of services . It is also the best way to determine the so-called white spots of the distribution network. by comparing the range of your own network with the network of competitors.
The purpose of geomarketing activities
Marketing knowledge and tools are useful when modeling the optimal location. Activities in this area are important when introducing new products. to the market or opening branches b2c fax of the company in a competitive environment. In such cases, it is very important to choose the optimal location, taking into account data on the distribution of population, transport connections, proximity of competitors, etc.
Geomarketing also allows you to profile your own marketing activities depending on local demand.
