The most interesting thing about the SimilarWeb platform is the information about competitors. All the metrics you can see about your own site are also available for your competitors’ sites. This is very valuable for your strategies!
By keeping an eye on your competitors, you can identify how they are doing on the web and social media.
In addition to tracking your position against theirs, you can also identify market opportunities and threats and gain inspiration from actions that went well, or learn from what went wrong for competitors.
If your competitors’ performance is way above your site, raise an alarm and consider what you can do to improve. After all, you’re competing for the same audience, and if they go too far, you’ll fall behind and lose potential customers .
Additionally, you can also benchmark by monitoring sites that do not compete with you, but are references in your industry.
Let’s say you’re inspired by the actions of a company in Europe. They don’t attract the same customers as your brand, which is based in Mexico, for example, but they can generate content ideas and keywords that you can use in your strategies.
Improving content marketing strategies
Practically speaking, what can you do taiwan telegram data with the information you collect about competitors on SimilarWeb? You need to apply it to your strategies to generate effective results.
You can analyze, for example, which social networks generate the most traffic for the competitor.
Is your brand already making a presence felt? What are you doing there to generate so many visitors? Take a closer look at social media strategies and use them as inspiration to improve your performance.
Another way to use SimilarWeb to analyze your competition is to check your competitor’s keywords and use them in your SEO strategies. The most popular terms can be used in Content Marketing to publish blog posts that appeal to a competitor’s audience.
Also analyze which sites create backlinks so that your competitors can identify link building opportunities .
You can contact the administrators of these sites and propose guest posts or co-marketing partnerships so that they also generate backlinks for you and attract a new audience.
Generate market intelligence
SimilarWeb focuses on web competitor break the stigma of microinfluencers as part of your strategy analysis. But the insights go beyond digital marketing strategies: they also generate market intelligence .
Let’s say, for example, that you see a competitor’s surge in growth over the past week. A spike in website hits, for example, may reflect a strategic move by the company, such as a product launch or a significant discount for customers.
It’s up to you to go beyond the numbers in SimilarWeb’s reporting and deepen your analysis into your competitors’ channels.
This way, you can monitor their steps and plan your reaction so as not to lose your market share or, better yet, gain a competitive advantage.
How much does SimilarWeb cost?
Think you’ll have to spend a lot to access review b all this information? Not at all: SimilarWeb offers a free version.
By adopting the freemium model , the platform has some limitations in free research, but it is still possible to gain various insights into your strategies.
If you want full reporting and access to all features, you can join SimilarWeb PRO. The paid version offers unlimited results per metric, site history data (up to 3 years) or app (up to 28 months), keyword searches, and other unique features.
The site doesn’t say how much the plans cost, but you can talk to a consultant who can guide you on the best option for your business.
We’re done!
Did you enjoy learning about the SimilarWeb platform?
Website analytics and competitor tools are valuable to your marketing strategy because they allow for easy data visualization and even feature metrics you can’t find anywhere else.
Remember that your brand is not isolated in the market, competitors are always present!
And you need to know how they act, what actions are going well (or poorly), and how you can use this information to improve your strategies.
In addition to monitoring the competition, you can also use SimilarWeb for benchmarking and to get inspiration from sites that are references for your business.
Now take some time to learn more details about how to analyze the competition on the web!
Download our eBook on Digital Competitor Analysis , featuring a guide to best-in-class industry tools and a checklist for mapping competitor strategies.
