If you are a regular Google user, you have surely noticed the appearance of boxes during searches,
which stand out for their graphic characteristics, concepts and definitions about the keyword entered
and more. These are called Rich Snippets.
Now, below we will show you a more specific definition of this concept, the types that exist, how they
can be implemented for your website and their influences on search engine positioning .
You can’t miss it!
What are Rich Snippets?
The word ” Snippets ” refers to the malaysia telegram data combination of the title, a brief
description and the URL of a website that appears within the results of a search engine.
So, Rich Snippets are an “enriched” version of these, with more detailed information
and elements relevant to the user that are displayed in the SERPs, thus increasing the visibility of
the content , which is undoubtedly important for the marketing of a website.
These are HTML markup segments that are inserted into the code of a web page to tell Google and
other search engines that advanced information is being presented in order to display relevant and
informative elements to Internet users.
For example, if we search for the keyword “hotel Mexico City” on Google, the organic results will show
titles, information and the URL of some accommodations in this city, as well as stars that indicate the
user rating and terms related to the search such as offers, transfers, among others.
What are the types of Rich Snippets?
Not all Rich Snippets are displayed to remain attentive and reachable throughout in the
same way . There are different types that, depending on the information, add or omit elements. Here
are the types:
Featured or Featured Snippet
The Featured Rich Snippet, better known review b as Featured Snippet , is the greatest exposure
of your website’s content that Google can show as results.
It is characterized by being a box above the results and being the most relevant response on the
network for a given search.
Considered as the ” zero position “, it is the desire of all SEO professionals, since it is located at the
top of the SERPs and this provides multiple benefits for Digital Marketing strategies , such as:
- increase in click generation;
- greater visibility of the website;
- raising the conversion rate;
- increasing digital authority.
However, Google has not informed professionals which aspects guarantee appearing as a featured
Rich Snippet, but if a website’s marketing plan takes content optimization very seriously, this can
cause it to happen.
Here is an example of a featured snippet we have captured for our blog:
Now, there are different types of Rich Snippets that, depending on the type of content, can appear as
highlights, these are:
Events
They contain information about dates, characteristics and places of events . They use data
from web pages that work based on calendars to show a detailed description with date, time and
location of the event in the search engine results.
There are also tools such as Google’s Data Highlighter that help businesses and organizations
implement them to have a presence on the web.
Business
These have undergone several changes over time. Initially, the Snippets for organizations and companies showed data such as name, location and hours, among others.
But today, in addition to all this, Google informs its users about customer reviews on social networks and the business’s own website, as well as real images of the place, and even about other related companies.
This change came, without a doubt, thanks to the growing use of mobile devices and apps .
Music
When searching for a band, artist, album or song on Google , a box will appear with brief information about the artist, members and genres to which they belong, followed by streaming services where their products can be listened to or purchased by Internet users.
Cinema
In this case, search engines tend to provide more information about the project itself, such as information about the films, cast, ratings, release date, etc., instead of focusing on sites for booking tickets.
So, to get a Rich Snippet in this type of search, it is important to fight to appear as the first organic result and be able to offer the service of booking and selling tickets for a performance.
Recipes
As part of Rich Snippets, the recipe boxes that appear at the top of the SERPs are strongly correlated with the first organic position in the results.
So, in this case, it is very important to have optimized content and contain rich snippets in the code so that Google can take it into account.
Product
There is not much to do here, because when you search for a product on Google, the company’s algorithm is set to show results related to Google Shopping.
However, as a first organic position it is possible to position and display the photo, price, brief description and availability of the product in an e-commerce .
Reviews
These are results that include a star rating, date, and sometimes the name of the reviewer.
They are especially useful when it comes to showing the user the prestige and opinions of the buyers of a virtual store, taking into account the experience of other customers on products they are interested in.
Location
These are boxes that provide information from Google Maps and Street View of those sites that fit the search. They also show the site’s information, photos and a map.
