If you are looking for Digital Marketing strategies with the aim of generating online visibility , you may have noticed one thing: having a blog is no longer a trend, but a requirement.
Why do we say this?
A good blogging strategy is about creating and sharing quality content for your audience, generating genuine interest in you and what you have to say.
Once you have generated this interest in your audience, the possibilities are endless: your blog can be an auxiliary tool for different objectives. Some of the main examples are:
- become an influencer or authority in a market segment;
- help a potential customer throughout their purchasing journey;
- increase brand recognition;
- generate business opportunities.
In this post we are going to show you, in a practical way, how to create a personal or corporate blog that is compatible with your objectives.
By following the tutorial below, you’ll have a blog up and running and a strategy to follow.
Specifically, to create a blog you must follow these steps:
- How to create a blog in WordPress
- How to create a blog on WIX?
- How to create a blog on Blogger?
- How to make money with your blog?
- Examples of successful blogs: discover the three cases of Rock Content
- Conclusion
In this content we are going to show you the steps to create a blog in WordPress, WIX and Blogger. We are going to focus on WordPress because it is the most used CMS in the world, so take the opportunity to compare the possibilities that each one offers!
How to create a blog in WordPress
1. Determine a goal for your blog
Since we are talking about a vehicle that allows mexico telegram data for different types of use, it is essential to have a focus: what do you want to achieve with your blog? The quickest answer is obvious: visibility. But what do you want to do with this visibility?
Not only do you need to have a goal , but it is also important to classify and prioritize them clearly, as they will determine the entire strategy.
If you’re a business, your blog can be used to educate the market and generate business leads. If, on the other hand, you’re selling an online course in a competitive market, it may be best to focus on positioning yourself as an authority.
The difference may seem minimal, but it will have a huge impact on the entire strategy, especially on the next topic.
2. Plan content production
Once you’ve determined the purpose what are we talking about when we talk about data marketing and its challenges of your blog, it’s time to think about the media: what kind of content should you produce?
Your content planning should focus on three key factors:
- Your goal: Do you want to educate the reader or generate engagement ? What action do you want the reader to take after reading?
- your buyer persona: what kind of questions does she have? How does she search on Google? What language does she use? What content format does she prefer to consume?
- Your positioning: Do you want to generate excitement or educate the market? Do you want to be controversial or impartial?
There are several online tools you can use at this stage, and you may also want to click the link below for a content mapping tutorial .
On the other hand, never forget that at the end of the day the most important thing is to have your entire strategy well documented .
With that in hand, we can move on to some more practical steps.
3. Choose your blog name and domain
We will make a brief digression to clarify review b an important technical detail: although we use them indiscriminately, domain and address are not the same thing !
A domain is a string , that is, a sequence of characters that identifies a specific site. In our case, our domain is https://rockcontent.com/es/ .
The address, on the other hand, is the complete sequence that points to a specific page or resource. It may contain directories and subdomains to identify the item being searched for.
Within the same domain we have several addresses, such as:
- https://rockcontent.com/en/category/sales/: a directory containing all of our sales posts;
- https://rockcontent.com/blog/sales-techniques/: a (very good) post called ” Sales techniques : how to win over your customers?”
That is, if you already have a domain like “yourcompany.com”, you can choose an address for your blog there.
Maybe “blog.yourcompany.com.mx” or “yourcompany.com/blog”.
How to choose a domain?
If you don’t have a domain yet, don’t worry: it’s easier than it seems, especially after you’ve defined the purpose, personality and location of your blog.
The idea here is to choose a name for your blog that is easy to remember, quick to associate and compatible with the topics covered.
Many people wonder: do I need to have my main keyword in the domain?
For some time, the domain name had a significant influence on your ranking potential. You may have heard little rules like “your main keyword must appear in your address.”
Fortunately, those days are long gone and Google no longer applies any weight to the domain itself. However, this doesn’t mean you don’t have to be careful. Here are some tips to help you choose the best domain:
- avoid confusing words – with consonants in sequence or omitting vowels – that are difficult to pronounce and/or write;
- look for a combination of words that make sense, that are easy to remember;
- keep the blog’s goal always in sight;
- The blog domain and title, while they need to be the same, should be related.
Remember that our goal here is to come up with a name that clearly identifies your blog and doesn’t confuse the reader. So, if your blog’s title is “The best contemporary tango blog in the world”, then “tangocontemporaneo.com” would probably be a good choice.
Registering the domain
Name chosen? Great! Now it’s time to check if it’s available for purchase and register it in your name or in the name of your company. There are several domain registration sites that search and purchase in multiple countries simultaneously.
Feel free to choose the one that seems most convenient to you, but always check the company’s reputation on the Internet , the scores, the reviews with complaints made against it and pay attention to the responses.
Once you find an available domain, it’s time to register it. To do this, there is a huge list of possibilities, such as Godaddy or HostGator , which are some of the most famous hosting providers .
You just have to choose, see if it is available and, if it is, buy the domain by choosing the plan that best suits you. In all these online services , navigation is intuitive and domain registration can be done in just a few clicks.
Below we show you an example of how to register a domain:
If available, you’ll see a message like this
After finding an available domain, it is time to make your personal registration. To do so, you must fill out the assigned fields with information such as name, address, email and phone number.
Ready? All you have to do is choose the payment option that makes the most sense for you and complete the purchase.
That said, let’s head to the accommodation.
