Another site where you can create a blog is Blogger. Even though WordPress has 35% of the market , this platform still has benefits to offer to the public.
Below, we’ll tell you how Blogger differs — positively and negatively — from the giant WordPress.
Advantages
- Easy to customize : It features a poland telegram data template designer, where you can modify the fonts, layout and colors to your liking without the need to know about HTML5 or CCS.
- Easy to get started – It only takes a few minutes to get your blog online, just sign up, customize the interface, add basic features and you’re done.
- 100% free : You don’t need to pay anything to start uploading content to your Blogger blog. The only investment that may be necessary is if you decide to have a custom domain.
Disadvantages
- Captivity and risk : This page belongs to ceidg company database – the perfect tool to increase the effectiveness of e-marketing Google and if the company decides to terminate the project, all your effort may be lost.
- Lack of updates : If you look at the Blogger website you will notice that there have not been many changes for some time, this may indicate a lack of interest from Google.
- Little customization : Although Blogger has a simple interface when it comes to customization, the reality is that there is not much to choose from, compared to WordPress.
It is clear that this platform has features that make it more or less attractive depending on the needs you or your organization have. But, if you have decided to start with Blogger, we will tell you how to create a blog on this platform now.
Step by step to create a blog in Blogger
The first thing you need to do is go to the review b Blogger website to start creating your site.
The next step is to follow our 7 steps to create your blog:
- Start with your Google account : or from your Gmail enter Blogger from the “More” section in the three dots at the top right.
- Confirm your identity : Check that the data is correct, since this is what your users will see in your publications.
- Create Blog : Click “Create New Blog”.
- Give your site a title : Find a name that is catchy and related to the main topic of your posts.
- Choose an address : this will be the domain that your site will have, that is, if the name of your blog is “The Best of Football” the address will be “lomejordelfutbol.blogspot.com”.
- Choose the template : At this point you will need to choose the theme that the blog will have in terms of design. Keep in mind that it must match the main topic you will be talking about. Once you have chosen it, just click “Create.”
- Put the finishing touches : After all this, you can start generating entries in your blog, also, add other blogs or sites that deal with your topic and that are part of “The Reading List”.
With these steps, you will have your blog on Blogger and you can start generating content to attract readers and future clients or users.
How to make money with your blog?
Monetization is an issue that, sooner or later, any owner or manager of a site asks themselves . When it comes to a blog, there are certain doubts in the digital community about whether it is possible to earn money with this type of site, but the reality is that it is feasible.
There are several ways to do this, such as promoting your brand or product, applying a membership method for special content, among others, but that is another topic .
However, from the perspective of any business, there are 4 steps to monetizing a blog, regardless of the topic or method you use to monetize it. Below, we will name and explain them to you.
1. Attract your Buyer Persona through SEO
When you enter the realm of written content on the Internet, a battle to stand out from the rest begins. Let’s say the battlefield is Google and other search engines, and your weapon is SEO or techniques to position yourself high in the SERPs.
Clarifying the path for the type of user who will be most interested in your content — whether due to their pain or interests — is the optimal way to start generating authority in your field.
Now, how to do it correctly? If your CMS is WordPress, there are certain methods to apply SEO directly and that will benefit your blog in terms of positioning, for example:
- pay attention to the titles;
- optimize titles and subtitles;
- create effective meta descriptions and internal links, among others.
This way, your materials will have a better chance of being found by the people who will especially benefit from them.
2. Generate business opportunities through nutrition flows
Any company needs to sell its products to survive and compete in its field, do we agree?
When we talk about strategies associated with a blog, the first thing that may come as a shock is understanding that the results are almost never immediate. But there are ways to speed up the process of educating your audience, and among them is the newsletter or the nurturing streams .
When you maintain a constant and focused flow of relationships with potential clients or qualified leads, and you feed them with content that really solves their doubts, problems and pains , it is very likely that the sales cycle will be shortened — or accelerated, depending on the perspective.
Why? You might ask.
This is because you prepare your audience to buy the product or service you sell , through materials that help them identify their problems and needs, these potential customers will be aware of their pains more quickly, which will make them more likely to buy items that satisfy them.
