You can find nofollow internal links in the “Warnings” section of your “Internal Links” report in the Site Audit tool how to fix it.
You’ll generally want to remove the nofollow attribute from internal links to avoid retaining any authority those links might provide to the linked pages.
If you intend to block certain pages from being indexed, it is better to use the meta robots value “noindex” .
Internal Link Error #7: Orphan Pages
An orphan page is a web page that has no incoming internal links.
Here is a visual representation:
Orphan pages are isolated from the rest of the website content, making it difficult for users to find them.
They are also difficult for search engines to discover and index.
How to fix it
Head over to the Site Audit tool . Then, look for orphan pages in the “Notices” section of your “Internal Links” report.
Make sure all pages on your website – especially those with useful content – are connected to other pages via internal links.
Further reading : Orphan Pages: How They Affect SEO (and How to Fix Them)
Internal Linking Error #8: Pages with too few inbound internal links
Pages without enough relevant internal links pointing to them indicate to search engines that they may not be important. This affects a page’s overall visibility and ranking.
Both users and search engine robots have a hard time finding pages that are not well connected to the rest of the content on your site.
How to fix it
Check the “Internal Links” report in the Site Audit tool for these pages.
Look for “Pages with only one internal link” in the “Notices” section.
Next, find related pages on your site and add some links pointing to pages with very few internal links.
Check your Backlinks’
with the Backlink Audit Tool
Internal Link Error #9: Excessive Crawl Depth
Crawl depth is the number of clicks whatsapp lead it takes to reach a page from your site’s home page.
The more clicks there are, the harder it is for crawlers and users to reach the page.
That’s why having important pages more than three clicks away from the homepage hurts your SEO and UX.
How to fix it
Look for “Page crawl depth more than 3 clicks” in the “Notices” section of your “Internal Links” report in the Site Audit tool .
Next, click the ” # Issues ” button to find out which pages are affected.
Make sure your most important pages are reachable within three clicks.
For other pages that are buried deep within your site architecture, try linking to them more directly from relevant content.
Internal Linking Error #10: Incorrect Use of Anchor Text
Anchor text is clickable text in a hyperlink this is the strictest way to search for keywords that guides users and search engines to other pages.
For example:
Relevant and descriptive anchor text can improve UX. It makes navigation more intuitive and effective by clearly indicating what the user can expect to see if they click through to the page.
It’s also easier for search engine robots to understand what the pages are about and how they relate to each other.
But that also means that bad anchor text can be detrimental.
Here are some possible mistakes you may be making with the anchor text of your internal links:
- Keyword stuffing : Filling the anchor text with too many keywords, especially if they don’t fit naturally, makes the links look artificial and spammy.
- Non-descriptive anchor text : Using vague phrases like “click here” or “read more” don’t give users or search engines a clear idea about the target page.
- Forced and unnatural writing : Creating awkward, out-of-place, or grammatically incorrect anchor text just to include certain keywords won’t do you any favors.
- Links without anchor text : Embedding links without any text makes it harder to understand what the target page is about and is also less visually appealing.
How to fix it
In Site Audit , go to the “Issues” tab.
Next, enter “anchor” in the search bar to filter issues for anchor text errors.
You will probably notice two main issues:
- “# links on this page have no anchor text”
- “# links with non-descriptive anchor text”
Click each of these links to see a list of affected pages. And add or edit succinct, descriptive anchor text to address the issues.
Internal Linking Error #11: Irrelevant Links
From a UX perspective, the purpose of internal links is to add depth and additional resources to your narrative.
But when a link leads to an unrelated page, it breaks the natural flow of the user’s journey.
For example, imagine you’re reading an article about how to improve the health of a website and you click on a link with the anchor text “SEO Optimization.” But then it takes you to a page about artificial intelligence statistics.
This abrupt change of topic is confusing and irritating. Some users may even abandon the site altogether.
And remember that search engines use links to understand the relationships between pages on your site.
This means that links to random pages can send mixed signals. And improve your site’s visibility.
How to fix it
Start by auditing your existing sault data internal links.
Make sure they are relevant to the page’s topic and provide value to users, whether that’s providing more details about a topic, supporting a claim made in your content, or guiding people to related pages.
