“Transport flow” – this is how “traffic” is translated from English. It can be telephone, transport, network and even related to the smuggling of illegal substances. But today we are talking about Internet traffic (or network), although in this case the concept is also ambiguous.
From the point of view of absolutely all users,
Internet traffic is the amount of information received and transmitted by a device per unit of time. It is divided into incoming (when information is received by you) and outgoing (accordingly, transmitted by you). To track traffic consumption, special utilities are installed, the functionality of which allows not only to warn about overuse of gigabytes, but also to block unwanted processes and virus attacks.
It is important for website owners and web analysts to evaluate the efficiency of a resource, so for them traffic means the number of visitors to the portal. Special services (Yandex.Metrica, Google Analytics, etc.) are used to record visits, making it possible not only to determine conversion and advertising effectiveness, but cyprus phone number library also to carefully study the website audience and its behavior in order to optimize work and increase the flow of visitors.
It is the increase in traffic, which carries the potential for subsequent monetization, that is the goal of any Internet resource, unless, of course, it was created not for show, but is a working business tool.
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Analytics distinguishes how digital marketing works in online business development between targeted and non-targeted traffic. The first type consists of subscribers, regular users and those who come to the site via a direct link, having a specific goal (read, buy, order). Interest is the main characteristic of the deb directory target flow, attracting which is the main task of the owner or the team of Internet marketers formed by him. Accordingly, non-targeted traffic is visitors who came to the site by chance, or useless visitors, to call a spade a spade.
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Another type of traffic is social. It comes via links from city portals, from social networks, whose subscribers actively share materials they like from different resources. Friends and subscribers see a repost on the page and can go to your site to read the full version of the material, independently familiarize themselves with the offer product or use the service.
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Contextual links, banners, affiliate programs – these are far from all the sources of the most popular type of traffic, advertising. You simply place ads on different resources and wait for users, and with a strategically correct advertising campaign, the waiting time will not be long at all. But you will also have to pay a lot for it, so it is extremely important to choose the portals wisely, where your advertising materials will work with maximum efficiency, in order to recoup your investment faster.
There are many types of traffic, all of which are convert and actively monetiz in different ways.
The Importance of Website Traffic
Traffic is the most important indicator of the demand for a website.
The traffic indicator includes:
- The number of unique visitors over a period of time and the number of pages they view (per visitor).
- The pages where you begin and end your introduction to the resource.
- Popular and unpopular pages, which pages of the site the visitor view and which did not interest him.
- Average time spent visiting the resource as a whole and staying on one page.
- Period of maximum portal load.
