Through Branded Mission, brands can now source content directly from TikTok creators without going through a third-party agency.
Branded Mission offers an innovative way for brands to crowdsource authentic and creative content from the TikTok community. It also empowers creators to engage directly with brands to create and monetize their content for marketing campaigns.
It’s worth noting that this initiative veers away from the current practice of going through agencies that offer influencer marketing services.
Here’s how Branded Mission works:
1. Set up your Mission. You can list to data choose from several pre-selected qualifiers.
2. Once your mission is set live, eligible creators are notified and they can submit up to three videos.
3.TikTok’s algorithm will recommend top-performing, brand-safe videos that are boosted as sponsored ads, driving community engagement and increasing brand visibility. Creators will be rewarded with cash incentives and content traffic.
PPC
Google Ads Updates Its Audience Features
Google Ads rolls out minor changes break the stigma of microinfluencers as part of your strategy to its audience targeting and reporting features and shares the update to advertisers via email.
Some advertisers may have already experienced the rollout of three changes coming to Google Ads:
New Audience Reporting Google has launched a simplified view of the audience reporting, consolidating detailed reporting under a single Audiences tab within the left-page navigation menu. They also reassure advertisers that “all the same reporting features are still available.”
New Terms Google Ads is renaming key terms in the audience report and throughout the platform. Here’s a full list of the name changes:
Reuse Audiences Advertisers can opt to reuse audiences across campaigns as Google Ads now has the capability to save a built audience. According to Google’s ads product liaison, this feature will be expanding to more campaign types in the coming months.
The Google Ads email update was shared on Twitter by user @PPCGreg:
What you can do next
- Always review your content before b2c phone list publishing and make sure that it doesn’t violate community standards and policies.
- Support the culture of credit by recognizing original content creators when you utilize user-generated content (UGC).
- Look deeper into performance insights to improve your content and targeting across all channels.
- It pays to be an early adopter. When new trends or features come out, evaluate the opportunities they present for your brand, familiarize yourself with the changes, and take the plunge.
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