20% of people use voice search globally, according to Google, so it’s worth weaving into your strategy. As more consumers adopt smart speakers and voice assistants, voice search is likely to become a more dominant force.
Adopt these approaches to get ahead dataset with your voice search strategy this year:
- Discover the most common voice search queries in your niche
- Optimize your content with conversational phrasing
- Hone in on natural language processing (NLP) techniques
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What should you include in a portfolio?
Before you start creating your digital portfolio, it’s important to know what to include to ensure you’re providing all the information you need to land that job interview or impress your potential new boss.
In terms of how big your digital portfolio should be it depends on where you are in your career and what examples you have to show. The art school Daisie recommends that if you’re just starting out you may not have that many examples so just pick two or three of the best.
If you’re using the portfolio to apply for a job, keep it concise and focused on the role you’re applying for. You can showcase more work on your website if you want to showcase a wider range of your work.
Here are the elements that a digital portfolio should include.
Key Skills
- Highlight your top skills as a digital marketer such as:
- Content Marketing (e.g., blogging, video production, email marketing)
- Social media (organic and paid campaigns, retargeting ads)
- SEO (e.g., on-page, off-page, technical SEO)
- Analytics & Reporting (e.g., Google Analytics, Semrush)
- Highlight your top skills as a digital marketer such as:
12. Video SEO offers brand-boosting value
Featuring videos on your website has quick and efficient installation helped 88% of marketers generate leads, according to Wyzowl. Good quality video content can also increase dwell times and reduce bounce rates, which improves SEO success.
Video is also predicted to be the fastest-growing branch of digital advertising due its visually entertaining nature, reported Finances Online.
You can pack a lot of personality and value into a short piece of video content. Search engines reward content that is contextual, engaging, and offers true value. Coupled with the fact that YouTube is still the most popular video search engine on the planet, it’s clear that having a comprehensive video marketing strategy will boost your SEO success.
Become a search marketing expert
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