Once your B2B marketing strategy is in place, you should determine the tools you will use to implement the planned measures . A key tool for every B2B company is a customer relationship management (CRM) system. From here, all processes, from sales to email marketing, are managed and analyzed.
Email marketing software is also a standard part of any B2B marketing strategy. Many CRM systems offer this solution integrated. An SEO tool is also helpful for preparing and evaluating the organic success of your content.
Four tools that we can recommend with a clear conscience:
- HubSpot : With our tools, you can manage all B2B marketing processes from a central platform. This CRM solution combines sales, marketing, and customer service in one software with features like email marketing, lead management, and analytics tools.
- Mailchimp : Mailchimp is one of the most popular email marketing tools. It allows you to create, automate, and evaluate targeted campaigns.
- Brevo : Brevo offers you tools to automate sales and marketing activities and to create marketing campaigns via email, SMS, WhatsApp and chat.
- Semrush : This versatile tool primarily covers search engine optimization. It offers dozens of features for keyword research, competitive analysis, and content optimization.
Two successful examples from B2B marketing
In our daily lives, we often come across companies that do their B2B marketing very well – we will introduce two of them to you in more detail.
We know Atlassian primarily through its tools Jira and Confluence. They rely on a highly community-driven B2B content marketing strategy . Their goal is to create a platform where customers (and, of course, interested leads) can find valuable information, best practices, and practical use cases.
The US company has built a large content hub country email list that contains several content formats, including
By actively engaging the community, Atlassian is able to build trust in B2B marketing while simultaneously increasing the visibility of its products – at least that’s how it worked for us.
Adobe also provides a good example in B2B social media marketing . Its TikTok account is very successful – over half a million followers and 7.2 million likes speak volumes.
When Adobe first entered TikTok, its second video garnered over two million views . In that video, Adobe asked the community, “Who is a creative TikToker we should know?”
Adobe has found success on the platform by creating engaging content specifically tailored to the TikTok audience . All of Adobe’s videos are short and entertaining, like the following:
