Our AI Trends for Marketing report shows that nearly half (45%) of marketing leaders claim that AI tools increase their employees’ productivity.
While I’ve seen marketing teams Benefits of AI reporting leverage Benefits of reporting AI for use cases like content creation and automation, I think that’s just the tip of the iceberg. The real game-changer is the ability to leverage AI tools for end-to-end data analysis and performance tracking .
Here are five key areas where I believe AI reporting will simplify life in marketing.
1. Rationalized data collection and processing
If you ask a marketing professional what they dislike most about their job, they will tell you: collecting data .
As I mentioned before, buy bulk sms service manual data entry is a slow and tedious process. Jumping back and forth between social media analytics, email marketing dashboards, CRM systems, and other tools can sometimes feel like you’re back in the Stone Age.
AI- driven reports free you from this work and automate data collection. AI marketing tools integrate seamlessly with your target channels and collect data in real time. You can also configure them to process and analyze the data.
AI automation for reporting can significantly reduce manual workload and free up time for more strategic tasks .
2. Better ways to measure ROI
What I find most challenging for marketing professionals is showing a direct connection between their efforts and business results .
Because traditional reporting methods email marketing is essential for focus on key metrics (like views, clicks, and impressions), you don’t get a clear picture of how marketing efforts are driving revenue growth.
AI reporting, on the other hand, provides deeper insights through the use of advanced attribution models .AI tools can track the entire customer journey across multiple channels and touchpoints, giving you clarity on how customers review business make purchase decisions and what moved them forward in the marketing funnel.
This is also evident in our report on AI trends in marketing : 39% of marketing professionals believe that AI tools help them make informed decisions based on performance.
