Open your email marketing platform and check what is displayed in the From line. This is one of the first things a customer sees in their inbox. While it may not directly impact conversion, it does have a big impact on the decision to open an email, so it’s worth paying attention to.
You can adjust the sender line depending on the subject of the letter, but it should always be recognizable. If it is not the name of the company, make it so that the client recognizes the sender, for example, by indicating the name of the manager or representative of the company with whom the client interacts when questions arise.
4. Write engaging email subject lines
The second important element that determines whether the recipient will open the email or not is its subject line. This line lets the customer know what is inside the email and encourages them to open the message.
Here are a few things to consider when writing your email subject line.
- Keep it short: Write the subject as a headline, using no more than seven words or 50 characters, so recipients can see it in full, regardless of device.
- Make it compelling: Active verbs help your audience feel compelled to open the email. Use words that encourage immediate action, such as “Don’t miss out,” “Limited offer,” or “Ends soon.”
- Add personalization: People like to feel like an email is specifically addressed to them. A personalized subject line can help emphasize this. Try using not just the recipient’s name, but something that reflects their interests or their interactions with your company.
- Use A/B testing: To understand what works for your audience, you need to experiment. A/B testing email subject lines and personalization elements will help you make informed decisions in the future and improve engagement. For example, see if adding emojis or using certain phrases increases your email open rates.
