To err is human, and while email marketing tools certainly aren’t, those of us who use them can make mistakes from time to time . While auditing email campaigns, we realiz that some errors are more common than others. Since prevention is better than cure, let us tell you what they are and, above all, how you can avoid them .
Not cleaning your contact database
You probably know (from having done it) that many people delete promotional emails without opening them. Maintaining contacts like this is detrimental to your email campaigns. Not only because you’re paying for “customers” who aren’t generating revenue, but also because it can affect the deliverability of your emails. How to prevent this? Regularly remove very inactive customers or those who don’t pass verification tests from your contact lists . Or, better yet, look for an email marketing tool that includes this feature.
Tools and how to avoid them
Use non-responsive designs. These days, we use asia mobile number list computers less than we use mobile phones. Whether your email adapts to a smaller screen or not can mean the difference between a conversion and your contact base unsubscribing. To avoid this, try using templates with responsive designs . Previewing your emails on different screens or segmenting your contacts bas on the device they use most are also strategies to follow.
Not having a clear CTA
The call to action is what tells your customer how to react to the email . They’re those buttons that say “subscribe” or “buy” and usually appear at the end of emails . I scroll down a bit and found the image of Ver’s email. See those blue buttons that say “buy”? Well, those are the CTAs, and in this example, they couldn’t be clearer. Just as they should be.
Sending too many emails
Closing your contacts’ inboxes is never the way to go. If you use a web-bas messaging service, we don’t ne to explain why. But if you have any questions, let us know in the comments and we’ll be happy to answer. How can you avoid sending too many emails? Easy (or not easy): have a well-design email campaign and don’t send emails just for the sake of it.
Not analyzing your performance
Studying your emails’ bounce, deliverability, open, aero leads and click rates is crucial to fully optimize your campaigns . Why? Because this data is a solid foundation for evaluating whether a campaign is working or not, more comprehensively than just considering the number of sales generat. Serious digital marketing companies always work with data . And, even if you’re not a marketing company, this is what you ne to do to achieve optimal r identify your business nes esults. How can you avoid this mistake? Well, as you’ve seen, the best email marketing tools include comprehensive analytics among their features. Take advantage of them.
