In this day and age, social media is a crucial component of marketing. japan telegram data Plenty of consumers use Facebook, Instagram, and other platforms to research restaurants and dining options — so it’s in your best interests to set up your social media pages, and frequently post on them. If you’re wondering what social media platform you should focus on, this really depends on the target audience that you’re marketing your restaurant to. For you want to reach out to a middle-aged, more affluent crowd, go with Facebook; if you’re catering to a younger audience, Instagram might be a better bet. Once you’ve secured and set up your social media profile, start posting regularly.
Create a loyalty program
Apart from marketing your restaurant to new customers, you should email marketing is essential for also be reaching out to your existing customers, and trying to turn them into loyal diners. Recruiting new customers costs five times as much as retaining current customers, so focusing all your time and effort on your new customers (and neglecting your existing ones in the process) will definitely be counter-productive. Now, one of the best ways to engage your existing customers and keep them coming back is to create a loyalty program. There are various ways you can do this, including:
- Awarding your customers points that they can then spend
- Allowing your customers to unlock discounts
- Allowing your customers to unlock freebies
You can either reward your customers based on their dollar spend, or the number of times they dine at your restaurant — it’s up to you.
Plan campaigns that tie into holidays and festivals
Campaigns, promotions and discounts are a great way of reaching our best selling database out to new audiences, and incentivizing more folks to dine at your restaurant. Bearing this in mind, sit down and identify all the major holidays and festivals across the year, and come up with a few campaigns to run in conjunction with these holidays. For instance:
- Valentine’s Day: Special Valentine’s Day menu, with free flowers for every couple that purchases this menu
- International Women’s Day: 10% off for women who dine in a group of 4 or more
- St Patrick’s Day: Come dressed in green to enjoy 1-for-1 appetizers
