One interesting report from Baidu’s “Survey on the Actual Use of Cross-Border E-Commerce Sites” is the results of a survey on the language display on e-commerce sites.
>The survey investigat what kind of e-commerce sites Chinese users use: “sites that are entirely in Japanese,” “sites that are automatically translat,” “sites with all necessary information translat,” “sites in English only,” and “sites in Traditional Chinese only.
” The cross-border e-commerce site with
the highest percentage of people who indonesia whatsapp data “shop at” or “browse” is “sites in Japanese that are automatically translate,” with 90% of cross-border e-commerce users claiming to purchase products from “sites that are automatically translat.”
This shows that even if the Chinese translation is not solid, the level of automatic translation is sufficient for purchases.
The Chinese government is actively supporting cross-border e-commerce
The Chinese government has been want to know why you should pay attention to search engines other than google? proactive in promoting cross-border e-commerce.
>One example is the expansion of the cross-border e-commerce import and sales policy (cross-border e-commerce import policy), and the other is China’s announcement that it will participate in the creation of international rules for cross-border e-commerce.
As mention in my previous blog, “China’s ‘Cross-Border E-Commerce Import and Sales Policy’: Four Good News!!,” the Cross-Border E-Commerce Import and Sales Policy outlines three relaxation plans for cross-border e-commerce.
The first is an increase in the cross-border
E-commerce purchase limit, with the annual limit increas from 20,000 yuan (approx. 321,000 yen) to 26,000 yuan (approx. 416,000 yen) per person. The second
is the expansion of the cross-border e-commerce area by 22 cities, with 37 cities designat as “cross-border e-commerce comprehensive pilot zone cities.”
The third is the addition of products with preferential import tariffs. 63 items that have seen high demand in recent years, such as sparkling wine, malt beer, and training equipment, have been newly add and preferential import tariffs have been applie.
Furthermore, on January 25th of this year,
The Chinese government announc that it united states of america email lead would participate in the creation of “international rules for e-commerce.” Which is being participat in by 76 countries and regions. Including Japan, the Unit States, and Europe.
>The “international rules for e-commerce” aim to. Establish rules for the handling of personal data. Such as shopping history, that crosses borders.
>The cross-border e-commerce. Market is expect to expand on a global scale in the future. Reaching a market value of approximately 110 trillion yen by 2020. And the creation of globally common rules has become an urgent task. China has also announc its participation in the creation of these international rules.
