Gone are the days of creating a generic website cluttered with keywords designed to help you rank. Today’s consumers expect a personalized experience. Design a consumer-facing website And now that you know who they are and what they want, you’re ready to give them that experience.
You can use a simple platform like WordPress phone number library to make your site easier to manage. But be aware that free templates can hurt your SEO and make your site look generic. Instead, choose to work with a website builder to create a user experience that suits your customers’ needs. While this will have an initial cost, it will have a big payoff in attracting new potential customers and helping retain customers because your existing customers will be able to find what they need.
Write and design your website with your customers’ needs first and SEO second. If you do it the other way around, you may get a lot of traffic to your site but few conversions because your site won’t speak to the customer and their needs.
Some important elements of an insurance company website include:
- Easy to find contact information
- Downloadable forms
- Questionnaires to help understand google: project beacon insurance needs for quotation purposes
- Chat functionality
- A phone number to which the customer can send a text message
- Clearly define what insurance products you offer
- Secure portal for uploading forms and personal information for compulsory insurance
Opening up digital channels of communication to your customers will be essential. Even if your chat is only active during normal business hours, you will meet today’s digital consumers where they are.
Step 3: Create an Ongoing SEO Strategy
SEO is an ongoing tactic that is essential to whatsApp phone number digital marketing for insurance companies. You can’t just implement it when you create your website and expect it to deliver results for years to come.
You must continually develop great content and assess gaps in existing content that meets search queries and customer intent. If you stop focusing on SEO, your competitors can easily overtake you and start stealing your site’s traffic.
