The way a professional positions themselves in the digital environment affects their ability to attract and retain clients.
In 2018, an SEO Trends survey on digital marketing in Brazil revealed that 60% of companies were already investing in optimization tools to rank better on Google.
Furthermore, 56.4% of organizations invest at least 10% of their marketing budget in tongliao mobile number database digital channels, according to a survey carried out by Nova Escola de Marketing .
Little by little, companies and service providers, even in the healthcare sector, are understanding that investing in digital marketing is a looking for a marketing agency? vector for growth. After all, not having a website , social media profiles or communication channels means missing out on opportunities to establish themselves in the market.
Find out why you should invest in health marketing
Investing in health marketing and digital positioning helps more people get to know your work and what sets you apart.
Through structured communication actions with customers, the possibility of building customer text services loyalty and having them talk about you, recommending you to acquaintances and family members, also increases.
After all, those who can make the best recommendations are those who already know the professional or clinic! Digital marketing planning allows you to keep these patients engaged, whether with content or through interaction on digital channels, so that they return if they need to.
How to plan your healthcare marketing strategy
Set goals
All marketing planning , even in healthcare, must begin with clear goals that are in line with your interests and that speak to your target audience. You need to question your business missions and know what your marketing actions will be aimed at.
- Educate about mental health ?
- Inform about examination procedures?
- Gain patients in a new region?
Look for strategies
Once the objectives are clear, it is necessary to outline an intelligent way to achieve them, that is, the approach strategies, the line of communication and the other elements to attract the public and make your campaigns and actions viable.
Properly explore communication channels
In strategies, you need to define the channels through which you will distribute your content, and they must consider your target audience.
Having a website with your own domain and brand is crucial to generate credibility, but beyond that, what other channels do you believe will be useful and accessed by your audience?
Social media ? Email ? Apps ? Healthcare-specific platforms? Offline media? These are some of the questions that should guide the choice of communication media for your healthcare brand.
Pay attention to legal restrictions
An important point for health marketing is to pay attention to the ethical and legal aspects that define the actions.
Healthcare professionals can advertise their services online , but industry bodies have already established guidelines for those who want to market themselves online and offline . For this reason, it is essential to consult with councils and institutions regularly, as well as obtain documentation that provides legal support for your healthcare business.
Agency, consultancy and marketing professionals
Many people rely on autonomous management of their own campaigns and actions, but to be assertive, investing in professionals in the area is an important differentiator.
Just as you, as a professional, have expertise , which allows you to make more secure decisions based on data, hiring a health marketing agency or specialized professionals will provide you with this advantage of working with those who truly understand the subject.
Managing social networks, creating a website and/or content, using automation, media campaigns, etc. may seem simple, but the result and the best use of the budget are achieved with professional advice or consultancy.
Furthermore, anyone who is a manager or entrepreneur in the health sector, for example, can delegate this function to focus on strengthening health aspects, which is the central factor in the end.
5 Mistakes to Avoid in Healthcare Marketing
- Forget about offline , outbound marketing . Digital marketing is the trend, but other forms are still very valid, if your audience responds to them.
- Not using indicators and data to guide your actions. You need to know what worked and what didn’t in your marketing strategies and actions, and the assertive way to do this is through data.
- Failure to promote systemic modernization and qualification of the service offered. The best marketing strategies will not work if online scheduling is poor, if the patient takes a long time to obtain information that should be clear on the website , etc.
- Compatible language. Marketing must inform appropriately, but this must be done in language that the patient understands.
- You, as a professional or manager, do not seek constant professional qualification . Training is always a positive point. Marketing will deliver results if you also have something of quality to offer.
