This week on the latest digital marketing updates: TikTok introduces a new contextual advertising solution to help brands effectively reach more users, Meta expresses their support to small businesses by adding new ad formats and streamlining messaging, the Astra WordPress theme boosts its capabilities with its newest update, LinkedIn ranking prioritizes relevant and high-quality content, and Meta offers new monetization opportunities for Reels.
Here are the latest news, trends, and updates in detail:
Social
Enables Brands to Reach Users More Effectively
TikTok introduced its newest contextual dataset advertising solution for brands: TikTok Pulse. Now advertisers can place their brand among the top 4% of all videos in the platform.
With TikTok Pulse, ads can appear next to a content in a user’s For You Feed. This maximizes the brand’s exposure and allows them to drive engagement and action within diverse communities.
TikTok also gives advertisers the ability to choose among 12 categories of Pulse, including beauty, fashion, gaming, and cooking. This feature guarantees targeted ads that are relevant to users.
An in-house inventory filter ensures that TikTok Pulse ads are shown alongside verified content, with TikTok’s highest level of brand suitability applied on the platform. Advertisers can also utilize post-campaign measurement tools such as third-party brand suitability and viewability verification to analyze and understand the impact of their campaigns.
The social media giant offers their first advertising revenue share program through TikTok Pulse. Creators and publishers with at least 100k followers will be eligible in the initial stage of this program. As TikTok reiterated, they’ll continue to focus on developing monetization solutions in available markets to reward their valued creators.
Social
Meta Introduces New Ad Formats and Messaging Tools for Small Businesses
Meta is shining the spotlight on small what will digital advertising be like with the end of cookies? businesses with new tools for messaging and ad management, as well as promotion and lead generation.
To help businesses get discovered by new customers, Meta will soon roll out a WhatsApp Business app feature that supports the creation of Facebook and Instagram ads that open to a WhatsApp chat. Below is an example of the new experience:
Two new messaging features are also coming to the Meta Business Suite. While conversations from Facebook Messenger and Instagram Direct are now centralized within Inbox, moving forward it will include WhatsApp as well. Multiple people within one organization can manage messages in Inbox, so this tool can save businesses time and money and increase productivity.
Meta is also making customer reengagement
possible for small businesses as they test b2c phone list a new capability that allows businesses to send promotional campaigns via Messenger to customers who opt in. This feature aims to drive sales and customer loyalty.
Lastly, Meta is expanding their lead generation and customer acquisition tools by launching:
- Quote request on Instagram– Currently in the testing phase, this allows businesses to put a “Get Quote” button on their Instagram profile and use “Get Quote” stickers in Stories.
-
Lead filtering with Instant Forms
– Responses to a multiple-choice question can be used to filter leads that may not be a good fit for the business.
- Creative flexibility– Meta is testing a more flexible and customizable Instant Form, allowing businesses to add visuals and content in the form.
- Gated content– Businesses can soon provide additional resources directly from the Lead Ad Form without redirecting the user away from the platform.
