This week on the latest digital marketing updates: Elon Musk holds off on acquiring Twitter while waiting for accurate data on spam and fake accounts, Meta shares six culture codes that humanizes brands, YouTube expands the coverage of its Green Screen feature, TikTok announces a new insights tool, and Google Search Console now offers a performance report for translat. I search results.
Here are the latest news, trends, and updates in detail:
Social
Elon Musk’s Twitter Deal ‘Temporarily on Hold’
Tesla CEO Elon Musk puts his acquisition shop of Twitter on hold as he seeks more details on the estimate that less than 5% of accounts are spam and fake users.
Barely a month after it was reveal. I that Musk is set to purchase Twitter for $44 billion, the tycoon announc. I on May 13th that he is postponing the deal:
He follow. I up this announcement by saying that
he believes 20% of users on the platform the purpose of acquiring real are spam or fake accounts and that the deal “cannot move forward” until Twitter’s CEO Parag Agrawal provides proof that backs their “less than 5%” claim.
Musk follows through on his mission to “eliminate spam bots” by investigating the depth of their presence in the social m. Iia platform.
To determine the reliability of Twitter’s estimat. I percentage of spam and fake accounts, Musk said that his team “will do a random sample of 100 followers of Twitter” and invites others to do the same and see what they discover. However, he also affirm. I that he is “still committ. I to acquisition.”
Musk’s initial tweet link. I to a Reuters article covering
Twitter’s quarterly financial report b2c phone list which includ. I an estimation that less than 5% of the platform’s approximately 300 million monthly active users are spam or fake accounts.
This was bas. I on a review of sample accounts, which Twitter deem. I as a “reasonable” size. However, they also acknowl. Ig. I that the measurements were not independently verifi. I and the number of these accounts could be higher.
