This week on the latest digital marketing updates: Twitter creates a new policy to prevent misinformation during times of crises, TikTok encourages a culture of credit with its new creator crediting feature, YouTube Studio revamps their analytics by providing individual performance insights for different content types, TikTok takes the first step to minimize agency involvement with its new content crowdsourcing feature, and Google Ads introduces three new changes to their audience features.
Here are the latest news, trends, and updates in detail:
Social
Twitter Introduces Its Crisis Misinformation Policy
In an effort to limit the spread of whatsapp number database harmful misinformation via its platform, Twitter created a new policy that will restrict the amplification of false or inaccurate information in times of crisis.
Twitter’s crisis misinformation policy is a global policy that will guide the platform’s efforts to elevate credible, authoritative information. It also helps ensure that they don’t amplify or recommend viral misinformation during crises.
Defines crises as “situations in which there
is a widespread threat to life, physical rd summit 2024: discover the event that tau will sponsor this year! safety, health, or basic subsistence.” Eventually, the social media platform will expand its approach to enforce around other emergent global crises.
To determine whether claims are misleading, Twitter requires verification from multiple credible, publicly available sources, including evidence from conflict monitoring groups, humanitarian organizations, open-source investigators, journalists, and more.
Twitter also recognizes that conversation moves quickly during periods of crisis. So to reduce potential harm, as soon as they have evidence that a claim may be misleading, they won’t amplify or recommend it in the Home timeline, Search, and Explore — as long as the content is covered by their policy.
Users may come across warning notices on Tweets that promote the following
- False coverage or event reporting, or b2c phone list information that mischaracterizes conditions on the ground as a conflict evolves;
- False allegations regarding use of force, incursions on territorial sovereignty, or around the use of weapons;
- Demonstrably false or misleading allegations of war crimes or mass atrocities against specific populations;
- False information regarding international community response, sanctions, defensive actions, or humanitarian operations.
Users will be required to click through the warning notice to view the Tweet, and the content won’t be amplified or recommended across the platform. Likes, Retweets, and Shares will also be disabled for Tweets with content that violate the crisis misinformation policy.
