— B2B: aimed at a business audience, such as conferences on special topics, industrial exhibitions.
— B2C: aimed at consumers, such as festivals, concerts, master classes.
Scale:
– local (held in a specific city or region);
– national (held on a Event Marketing Planning national scale);
– international (which attract participants from different countries).
Goals:
— promotion (aimed at increasing brand awareness, presentation of new products and services);
– lead collection (allows you to collect Event Marketing Planning contact information from potential clients);
— strengthening relationships (help strengthen relationships with clients, partners, employees);
— training (aimed at transferring knowledge and skills);
— motivation (motivate employees and increase their loyalty to the company).
Event Marketing Planning Tools
The success of any event depends on the right tools. Their choice is determined by the specifics of the brand, its positioning and target audience.
1. Influential people (influencers)
The right choice of speaker is the key to the success europe cell phone number list of the event. Popular TikTokers and bloggers are suitable for teenagers and young people. For an older audience, other opinion leaders are needed. Inviting popular influencers, video bloggers, experts in their field Event Marketing Planning to speak, participate in master classes or product presentations will create a pleasant impression of the event. And also creating joint competitions, giveaways, promo videos with opinion leaders to expand reach and increase brand awareness.
2. Interactive content
These could be:
- Thematic photo zones with branded elements what if every lead had to attract attention, photos and posting on social networks.
- Using VR/AR technologies for interactive entertainment, product demonstration and immersion into the atmosphere of the event.
- Live streaming of events to expand audience and increase brand awareness.
3. Guerrilla Marketing
A creative approach to promotion can attract more attention than traditional methods. Organizing flash mobs, performances, or other creative events will attract attention to the brand and create vivid impressions. Creating viral content that can quickly spread on social networks and attract a wide audience is also guerrilla marketing.
Examples of successful events Event Marketing Planning
Here are some examples of successful events review business that have become a model for others:
Coachella Valley Music and Arts Festival is an icon of music festivals, known for its atmosphere, music and fashion.
The annual music festival attracts famous artists and music lovers from all over the world.