Google made major announcements in the recently-concluded Google Marketing Live, which includes changes and additions to Google Ads.
Video Ads Updates
Google will introduce more ads in dataset Shorts. In fact, video action campaigns and app campaigns are now rolling out on YouTube Shorts worldwide. Later this year, product feeds will also start showing up on YouTube Shorts to make video ads more shoppable.
Another thing Google is exploring are ways to bring short video ads to Discover, ones that would fit in seamlessly with organic content.
Advertisers will also be able to utilize Display & Video 360 soon to create connected TV campaigns to reach affinity, in-market, and demographic audiences across YouTube and other ad-supported connected TV apps.
Automation Advancements
Performance Max campaigns will email marketing: 6 strategies to increase your conversion rates. get a boost, which includes A/B testing, expanded campaign management support in Search Ads 360 and the Google Ads mobile app, support for store sales goals, new performance data, and optimization score and recommendations.
Google is adding three new reports to the Insights Page: Attribution Insights, Budget Insights, and Audience Insights.
They’re also improving Responsive Search Ads by introducing a feature that generates assets automatically based on content from landing pages and existing ad units.
For Responsive Display Ads,
Google will push mobile-first layouts. This b2c phone list allows advertisers to showcase their brand on full-screen portrait ad inventory. For a “more engaging shopping experience,” Google will also introduce scrollable ads and videos based on the advertiser’s product feed.
Advertisers worldwide can now use the new account-level Asset Library to store and curate all their digital creative assets. And soon, they’ll be able to create video ads using YouTube-optimized templates.
Lastly, the Optimization Score is expanding to cover every campaign type within Google Ads for advertisers around the world.
