It’s not too difficult to find B2B brands that exemplify what it means to have a great branding strategy.
However, we wanted to provide you with some key examples to make sure you understand what this
entails and what it might look like for your own organization.
Docusign
There’s a good chance your B2B company already uses Docusign in some capacity.
This digital power makes it easier asia mobile number list for people and companies to sign contracts
digitally by providing a secure platform.
Looking at their website, it’s easy to tell who they are, what they do, and their general approach.
They even have elements in the footer that link to pages on their website that include diversity,
inclusion , leadership, and overall impact.
Just by taking a look at their online presence, you can easily tell that they are not only committed to
being the best at what they do, but they also have a broader vision.
Johnson Controls
We wanted to include Johnson Controls this is a first step towards continuous improvement on our list of B2B companies with strong branding because they produce a tangible product.
Plus, they are one of the largest corporations in the US, proving that even the big guys need a solid marketing strategy to survive .
As a leading provider of HVAC equipment and fire suppression systems, they don’t really need branding to sell their product.
They just do it based on the needs of the industry.
However, their website puts that factor aside and shows who they are as a company, not just what they sell.
There are sections that include the industries they serve, information about their organization, and details about their commitment to sustainability.
New Generation Construction (NGC)
This B2B branding example shows that you review b don’t have to be a huge Fortune 500 company to have strong branding.
New Generation Construction (NGC) of Nebraska only works with other organizations or industrial clients.
Their website clearly conveys this, which is an important aspect of B2B brand recognition.
Plus, you’ll see things like posts about employee safety, projects they’ve worked on, top B2C companies they’ve built for, and more.
As you can see, it’s easy to decide who they are, their ideal client, and their commitment to the industry by just spending a minute or two looking at their website.
Ultimately, this is crucial to conveying your overall branding message.
Summary: Creating the branding of your B2B company
Creating strong branding for your B2B organization is critical to the long-term health of your business.
By making it easy for your target customers to know who you are, what you do, and the value you offer, you can create demand for your products and services.
