Instead of a “Buy Now” button for services, consider placing a “Talk to a Consultant” button. This will help visitors better understand what you have to offer before committing to anything.
Likewise, a “Buy Now” button may be too strong for an eCommerce site. Instead, test buttons that say “Add to Cart.” This simple change can result in higher conversion rates depending on your audience.
Some products sell themselves with belgium business email list just a photo. Others require more convincing help from a salesperson or an online demonstration. If you know your product is a bit complex and sells better in person, encourage your website visitors to visit your store.
And if you know your software isn’t self-explanatory, offer a personal demonstration instead of a 14-day trial. Some services that offer trials instead local seo maximizes traffic: 10 steps of demos only frustrate users. They don’t know how to get the most out of the software or service, and so they never upgrade after the trial.
You need to know your audience and test different germany cell number calls to action to see what resonates best with users and what increases conversion rates.
4. Set clear expectations for user input
Without a clear description of how you will use their contact information, site visitors may be hesitant to provide their details.
Set very clear expectations on your contact forms about what will happen after the user clicks the submit button.
Not only does this tactic increase conversions, it’s also just plain nice for customers. Let your customers know when and how they can expect a response from you.
5. Develop a clear and concise navigation menu
The navigation menu on your website is one of the most important aspects of your website. It allows visitors to explore your site and learn more about your business. You want the most important pages at the top of the menu so that users can easily access them. But you also want to make it obvious which pages will be under these main headings.
Designing a website menu that is both functional and conversion-focused is an art form. At New Light Digital, we know how to optimize website conversion rates. We can help you convert more visitors into customers so you can grow your online business. Contact us to learn more.
