Google announced a series of features that are designed to build resilience for the future of marketing. It includes the following:
- Conversion Lift tests– Measure incremental conversions based on users and geography
- Search Lift tests
– Measure the impact of YouTube campaigns on driving organic searches on Google
- Google tag– The global site tag will become the telegram number database Google tag and will get new capabilities that make tagging simpler and more streamlined
- My Ad Center– Google will allow users to select the types of ads they want to see more or less of
Read more details on the Google Marketing Live 2022 announcements here.
Web
WordPress 6.0 “Arturo” Has Been Released, Offers Nearly 1,000 Changes
WordPress content creators will data security: our commitment to customer privacy! enjoy a suite of new features geared toward improving writing and designing experiences.
Site owners and administrators utilizing WordPress are encouraged to upgrade to its newest version, 6.0 “Arturo,” to take advantage of the many stability, performance, and usability enhancements offered by the content management system.
Several notable updates include the following:
- Enhanced writing experience for brand new posts and existing pages
- Style switching – Block themes now include the option to contain multiple style variations
- More template choices – WordPress 6.0 includes five new template options for block themes: author, date, categories, tag, and taxonomy
- Integrated patterns – Patterns now appear in popular features and functionalities, like in the quick inserter or when creating a new header or footer
- Additional design tools that give you more control over design functions
- Better list view – New keyboard shortcuts enable you to select multiple blocks from the list view, modify them in bulk, and drag and drop them within the list
- Block locking controls – Now you can lock your blocks and choose to disable the option to move a block, remove a block, or both
Perhaps the most important updates in WordPress 6.0 are its improved performance and enhanced accessibility. According to WordPress, “the enhancements cover a range of performance areas including improving the page and post-load speed, reducing the execution time of various query types, caching, navigation menus, and much more.”
WordPress 6.0 includes more than 50 updates specifically focused on enhancing the accessibility of the platform. You can read about these updates here.
You can also watch the brief overview video that highlights some of the major features debuting in WordPress 6.0.
What you can do next
- Utilize a social media management b2c phone list tool to manage all your social media accounts efficiently and pull insights from available metric data to improve your marketing campaigns.
- Use A/B testing when running campaigns to determine what kind of executions yield the best results.
- System/tool updates are meant to improve features and functionalities to produce better outcomes, so take advantage of their benefits by trying them out — at your own discretion, of course.
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