How to create good infographics We’ll be talking a lot about augmented reality these days, we’ll certainly insist on the benefits of video, the new king format of content marketing. But if there’s one format that you’ll always have to pamper for its incomparable qualities, it’s this infographic whose praises we’ll never stop singing.
It’s not for nothing that every year SEMrush records more than 370,000 queries on Google regarding the search for an infographic!
But then why and how to succeed in beautiful shop infographics with a view to a successful content marketing strategy? This is what we will see in this article for graphic design enthusiasts and for others, especially for others.
Why make How to create good infographics infographics?
But actually, all these colors are all well and good, but why make infographics? A few cleverly distilled figures will quickly overcome your last resistance, even if the new formats of content marketing also have some very attractive assets.
Because it’s cheap
We told you about it in a recent article on our blog, the key figures for video marketing in 2019 are enough to make your mouth water, if only because a recent Cisco study anticipated the fact that in 2021, 82% of global internet traffic will be represented by video.
The new king format of content marketing, video seems to far surpass all other formats, like this statistic from We Are Social which noted that on Facebook, the average engagement rate for a video was 6%, compared to 4.8% for a post with a photo, and 3.36% for a post with a link.
But we should not forget one essential thing: despite the democratization of technical tools for amateurs, making a video is expensive, whether in this approach is unusual for residents human resources or in working time… in comparison, the creation of an infographic (and to an even greater extent, the use of a standard image) seems to have a much better quality/price ratio.
Because it’s effective
Not to mention that a video can be too long, poorly designed and quickly skipped without getting your message across, whereas infographics will have a much more immediate impact on the reader.
It’s no surprise, when we move from biology to betting email list marketing, to see that content with relevant images gets 94% more views than the same content without images… This probably explains why today nearly 72% of posts on social networks are visual content.
