Search engines evaluate not only text content, but also design. On a good page, the text is divided into blocks and paragraphs, separated by headings, has numbered and bulleted lists and images. Even if the article is short, make it more visual – add a picture, photo or infographic. Graphic content also needs to be optimized for search bots.
Visual design makes the text more readable. Even an interesting and unique article that has no headings, lists, or tables will not interest users. Readers find it difficult to perceive a continuous text with a uniform presentation. Therefore, markup is important for attracting both visitors and search engines to the website (so that the page gets into the index faster).
Look at the sites that occupy the first positions in the search for your topic. Analyze the design, use the most successful techniques on your resource.
Reliability
Good material consists entirely of reliable data. Therefore, in your articles, indicate only the information (facts, figures) that has real confirmation. It is better to double-check the information than to apologize to the audience or look incompetent because of a mistake.
Genuine information, supported by facts, builds public trust in texts, makes you an expert in your field, which in turn ensures china mobile phone number resource a flow of regular readers. Interested users will not only regularly visit you for new publications, but also share them with subscribers, which also helps the website get to the top of the search.
Relevance
Another sign of quality website content is relevance. This criterion assumes that the material should not only be a how to attract qualified leads? reaction to some news item. Relevance implies that the user can immediately apply the knowledge he/she has gained from the article in practice after reading it.
The text is not prohibited from referring to facts that occurred in the past, but are still significant today. Do not forget that text services any information must be confirmed and correspond to the topic of the material.
Content type matching
This is another parameter that needs to be taken into account when creating the material. The type implies that when a user enters a query, the search engine analyzes not only the content of the sites for compliance with the phrase, but also, based on statistics, issues the appropriate format.
For example, you enter the phrase “Avengers 4 trailer” into the Yandex search bar. The search engine will return a list of pages with videos for this request. That is, by the word “trailer” it recognizes that the user needs to provide a video recording, and not an overview text (for example, a review) or a list of products.
Before promoting new content, analyze competitors placed on the first page of search. Find out what type of content is used for high-frequency queries.
For example, you want to promote a page with the keyword “evening dresses” in the search. However, you sew them yourself to order, and do not sell them through an online store. But for this request, Google will give out sites, most of which are engaged in the sale of ready-made clothes.
