There are also brands that are testing the waters. Duolingo (3.6k followers), Beyond Meat (3.7k followers), Calm (1.8k followers), and Netflix (40k followers) have accounts on the app and all of them are using it to promote and repost, albeit on a much smaller scale than other platforms.
How can you use Bluesky to promote your brand?
With so many new users signing up on a daily basis, it’s clear that there’s momentum on Bluesky.
Publishers are seeing great results on the whatsapp number database platform which may mean that Bluesky users are interested in news or analysis type content.
“A lot of digital marketers are complaining about their reach and click stats on platforms like X and Threads at the moment, particularly if you post a link to a website,” said Alison Battisby on DMI’s 2025 trends webinar.
But that doesn’t mean it’s not a social media platform to consider. It’s the early adopters that can get ahead of competitors to create a niche or do something different such as trying out a different personality.
A great example is Channel 4 who have adopted a more sarcastic and combative tone on Threads.
The platform has also announced a photo-sharing app called
Flashes developed by the creator of Skeets. Flashes bellicon discount code february 2025 will support photo posts of up to four images and videos of up to one minute.
So, if you want to boost organic traffic on social media or see what people are saying about your brand or a topic through social listening, then Bluesky may be worth experimenting with.
It’s also worth considering if your brand wants to build and nurture a community and has content that’s useful to your audience. Bluesky could also be useful for social listening to see what people are saying about a brand or trending topic.
“Not everyone has to be nerding out about decentralization; it’s just a foundation to create a better experience,” Bluesky’s CEO, Jay Graber, told Wired.
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