Are you looking for a convenient way to set up Google Analytics in WordPress?
One of the most powerful weapons you have as a WordPress website owner is analytics. You can use your data and patterns to make more informed decisions and help you better understand your audience.
As such, Google Analytics presents one of the best ways to gain insights into data such as website performance, user behavior, and traffic patterns.
In this article, we will look at the best ways to set up Google Analytics in WordPress.
Ways to Integrate Google Analytics with WordPress
As a website owner, you should always albania phone number library have access to reliable and up-to-date data to manage your website efficiently.
Each metric offered by Google Analytics can be analyzed to help you understand your past and present data, allowing you to predict your website’s future performance.
These metrics include:
- Number of site visits
- Where did the visitors come from?
- What they did while they were on your site
- How long they stayed on your site
- How many pages they visit
- Where on the page do they stay the longest?
- Website Speed Analysis
- And much more.
In addition to these, here are additional and interesting ways to use Google Analytics:
- See how users switch between devices and platforms when interacting with your brand
- Check the paths users take on your website and identify stopping points
- Set up alerts to notify you of significant changes in your website metrics
As you can see, Google Analytics offers a lot of data that can quickly become confusing, even for experienced users.
Additionally, Google Analytics is a standalone platform that can be difficult to set up because it requires coding experience. You also need to add a tracking ID to your website code and go through other processes to fully implement it.
A small mistake can lead to improper crawling or your site breaking.
That’s why adding Google Analytics directly to your WordPress dashboard is more convenient and the perfect solution. This ensures that you collect all the information about your website in your WordPress dashboard, without having to leave the backend.
There are three main ways to add Google Analytics to your WordPress site:
- Adding Google Analytics via MonsterInsights
- Adding Google Analytics via WPCode
- Adding Google Analytics Through Your WordPress Theme
Use the links above to jump to the method you want to use.
Adding Google Analytics through select and install plugins and support tools MonsterInsights and WPCode requires the use of a plugin. Using plugins to add Google Analytics is a faster and easier-to-use approach that doesn’t require any coding experience.
On the other hand, adding Google Analytics to your website via your theme is a manual approach. While it’s a cost-effective solution, it requires coding expertise, which can result in human error, incorrect code placement, or website crashes.
We recommend that you take the plugin approach even if you have coding experience, as it can help you avoid data tracking issues.
Adding Google Analytics via MonsterInsights
MonsterInsights is the best plugin for adding Google Analytics to WordPress. It’s an easy-to-use plugin that turns complex data into actionable, actionable, and easy-to-understand insights.
Its advanced features can help you better track specific aspects of your website, such as click-through rates, conversion rates, and popular content. You can do all this without complex processes, coding experience, and extra steps like Google Tag Manager , Google Site Tag, and child themes.
This is by far the easiest way to handle the technical process of setting up Google Analytics without worrying about breaking your site or putting the tracking ID in the wrong place.
MonsterInsights is a highly customizable plugin that lets you customize your desired Google Analytics metrics in an easy-to-understand structure and language.
For these reasons, MonsterInsights is the best way to add Google Analytics to your website.
Check out our in-depth MonsterInsights review here .
Step 1: Sign up for Google Analytics
To get started adding Google Analytics to MonsterInsights, you’ll need a Google account. If you don’t have one, you can simply sign up for one. It’s free.
Then open the Google Analytics website and go to the Get Started Today button .
Sign in to Google Analytics with your Google account and locate the Start Measuring button .
Then create an account name for the website you want to track.
You can add multiple tracking IDs to the same Google Analytics account, allowing you to track all of your sites in one place. This ensures that everything is streamlined, reducing confusion and duplication of work.
In the pop-up window that appears, check the permissions you want to grant to Google Analytics and click Next .
On the next screen, you’ll add Property Details . A property can be a website or an app that you want to track. Enter the property name, time zone, and currency, and proceed to the next page.
The next step is to provide details about your business. On this page, you’ll add your industry category and business size.
In the next window, tell Google Analytics how you intend to use the platform. Check the boxes for goals that apply to you, then proceed to Create .
A new pop-up window will appear where you can review the information and check the terms and conditions box before clicking the “I Accept” button .
With the property details filled out, it’s time to create a data stream for your property. Since the property we want to track is a WordPress website, we’ll use “Web.”
On the next page, add your site name and sms to data URL. Then, if desired, enable Enhanced Measurements to automatically track content elements and interactions.
Identify the metrics you want to automatically measure in the settings tab on the far left. Then select Create to proceed to the next page.
