How to Boost Your Newsletter and Stay on Trend

In order not only to maintain but also to night clubs and bars email list multiply the effectiveness of marketing efforts, not to miss out on profits and to increase turnover, you should promptly adapt your campaign strategies to current trends. How to Boost Your Newsletter and Stay on Trend.

Maria Ageeva, head of email marketing at Completo, shared key email marketing trends that will help you stay up to date and make the most of email newsletters.

Is Email Marketing Effective Now?

Instead of just speculating on this topic, let’s take a look at Hubspot’s statistics:

• • There are 4.73 billion email users registered worldwide;

• • Every year the number of email users increases by 2.5%;

• The average return on investment in email marketing is 36 rubles for every ruble invested.

It is important to note that 75% of people fundamental reason: the introduction of prefer to receive information from companies via email:

Source

Besides this:

• • 28.5% of respondents check their email every time they receive a notification of a new message;

• 29% do this more than 5 times a day, and 27.4% do it twice a day.

That is, about 90% of people regularly read their email, and information can be conveyed to each of them through the email channel.

How the dynamics of average indicators in email are changing

Since 2018 and for the next six years, the email marketing market in Russia has shown an annual growth of 8%.

As a result, the volume of this market reached 3.3 billion (!) rubles.

This was a period of active development, which, unfortunately, gave way to a decline: since 2022, Russian business has faced the need to adapt to new conditions and marketing tools, which has led to a decrease in activity in this area.

However, since 2023, the situation has begun to level out, and the email channel of communication with the audience has shown an impressive increase of almost 15%:

Source

If you look even further and turn to the history of the Russian market, you can see that email marketing as a tool began to be actively used around 2010.

In 2013, it was new and people showed great interest in it, which was confirmed by the high open rate of letters (Open Rate).

However over time this rate began to decrease

In 2023, many companies reconsidered mobile lead their approach to email marketing and made adjustments. The approach to communication in general also changed, and this led to the fact that the open rate of letters in 2023 became higher than in 2019:

Source

Although this communication channel has become very popular, there are some nuances to consider in order for your strategies to be successful.

So, according to Mindbox statistics , the median performance indicators for email marketing are as follows:

• Open Rate — 14-16%;
• Click Rate — 1-1.2%;
• CTR — 6-8%;
• UTOR — 0.4-0.6%.

It is important to understand that in each industry and business niche, the performance indicators may differ. In addition, it is worth distinguishing between mass mailings that are sent to specific segments, and automatic mailings, which initially have a higher open rate.

Email marketing remains a powerful tool for reaching and retaining customers, despite the apparent market saturation.

Using current trends will help you make the most of this channel, improving your email open and click rates.

But what are these trends?