There are several ways to create unique and high-quality content. Let’s look at the main ones.
- Freelancer
Today, there are many exchanges where you can find a remote contractor and use their services for a reasonable price. However, do not forget that even a good article requires revision. It will need to be adapted to the corporate style, provide examples, add clarifications. Even a good copywriter will not be able to write an informative text if he is not familiar with the topic. In most cases, contractors from the exchange do rewriting or description in general phrases.
Do it yourself
As they say, if you want something done well, do it yourself. Yes, you will have to spend a lot of time and effort to create quality content. However, do not forget that site visitors are interested in professional colombia phone number library experience. They need relevant and meaningful information, not general phrases and an abundance of “water”. Therefore, gather your strength and create material that the audience will like.
It is worth noting that the quality of content depends not only on its content, but also on its placement.
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For example, a common question: how to make quality content on YouTube? Such video content is considered optimizing lead generation with a dedicated crm system to be that which is well filmed and edited. Viewers should watch the video with interest, so relevance is another important parameter. On the other hand, even mentioning a “hot” news item will not make the story popular if there is no visual component.
Don’t forget that text services different platforms have different requirements for the quality of the material. SEO promotion will help you understand these criteria. It would seem like an unexpected conclusion, but it is quality content that helps promote your site.
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Blog on the site
Uniqueness. It is obvious that users will not read the article a second time. Therefore, each text must be unique – at least 95%. It is especially important to use the author’s material in a corporate or personal blog.
Optimization. Let’s repeat the rules of design: the text should contain headings, lists and tables, images, cross-links with other pages of the site. Paragraphs should not be large. Do not forget to use key and thematic words and phrases.
- Social media
Visuality. The main requirement for content in social networks is the ability to catch the audience’s attention. To do this, the visual accompaniment of the text (picture, audio, video) must be high-quality and interesting.
For example, how to create quality content on Instagram? Photos and videos need to be processed before publishing. An important aspect is a uniform style for all posts.
Unusuality. It can be both in the content and in the form of presentation.
Examples:
- After the changes introduced in 2018, the video hosting service became a full-fledged social network. Entertainment content is most in demand on this platform, even on business channels. Therefore, we can say that quality YouTube content is a video with good editing, visual effects, which lasts no more than 30 minutes and contains funny humorous moments.“VKontakte”.
- The most popular topics among users are business and motivation, so you need to publish both short informative posts and longreads in your group. It is important to format the text well to make it more readable, add images and videos.
- “Facebook”. This social network is frequented by a business audience that prefers intellectual content. Here, a full-fledged article with confirmed facts, statistics, quotes and conclusions will be appreciated.
- Instagram. Quality content on Instagram is posts with well-processed photo and video content (up to 1 minute long). Although text is valued, it plays a much smaller role than the picture. The most popular topics are inspiration, motivation, personal growth, beauty, and travel.
Important! These are recommendations for a typical project. Of course, even on Instagram you can attract an audience that will read longreads. However, when choosing a strategy, think about whether it contradicts the overall concept.
Common Mistakes When Creating Quality Content
- You don’t know who you’re writing for.
You have no understanding of who is a typical representative of your audience, what are their interests, values, pains, etc. You have no feedback from readers – comments, responses, so you do not understand whether users like the material. It turns out that you write for everyone and for no one in particular. This approach is not allowed in modern content marketing.
- You are no different from your competitors
Lack of originality is the most common mistake. Beginning digital marketers do not try to offer customers a unique product or service, but simply copy the most successful representatives of the niche. Authenticity (the ability to stand out from a dozen competitors) is what allows you to attract the attention of users.
When composing an article, key phrases and the volume of text play a secondary role, and the main one remains the question “How to surprise the reader?” It is the ability to arouse people’s interest that is the main criterion for content quality.
You write only about yourself
This mistake is made by both start-ups and market giants. There are thousands of websites and social media pages on the Internet whose content is dedicated only to self-promotion, and this is a huge array of information that is indifferent to people. Articles do not bring any benefit to readers: they do not solve problems, do not answer questions, do not give advice, do not teach. This should always be taken into account. Remember that usefulness is an important requirement, especially for text content.
- There is a lack of teamwork
Several specialists work on the creation of the project: a marketer, a designer, an SEO specialist, a copywriter. And each of them has their own KPI and criteria for assessing the quality of work. Despite the fact that each employee has an individual task, the result should look organic. Only teamwork allows you to create content that will not only get to the top of search results, but will also be in demand among users.
