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How to Embed Instagram Feed in WordPress (5 Easy Steps)

Looking for an easy way to add an Instagram feed to your WordPress website?

An Instagram feed helps you display your social media content directly on your WordPress website. Visitors can view and interact with your Instagram content without having to leave your website.

In this step-by-step tutorial, we’ll show you how to connect your website to Instagram to display your content. This is an automated process and doesn’t require any coding knowledge. Let’s get started.

What you need to create an Instagram feed in WordPress

You can add an Instagram feed to your website manually using code, however, this method is long and complicated.

A better solution is to use a WordPress plugin that allows you to connect your website to Instagram. The best plugin for this is Smash Balloon .

Smash Balloon is a powerful social feed plugin and comes with a plugin designed specifically for Instagram. It doesn’t require any coding experience, which makes it easy to use.

Smash Balloon lets you connect your website to Instagram in just a few clicks. Then, you can customize your feed to specifically target your audience. Let’s see how:

  • Multiple Feeds: Add multiple Instagram feeds on the same page or different pages of your website.
  • Use hashtags: Connect your feed to hashtags on Instagram so that your feed automatically updates when someone posts using those hashtags.
  • Tags: Set up your feed so that whenever someone tags you on Instagram, it gets added to your feed.
  • Full Feed: Simply add your entire Instagram timeline to your website feed.

In addition to these powerful Instagram feed australia phone number library customization options, Smash Balloon also has many features to enhance your audience’s experience.

Smart Data Caching: 

  • Ensures that images are not loaded directly from Instagram, but instead use a caching system. This means that media files will load faster, providing a better experience.
  • Feed Backup: Even if Instagram is down or experiencing issues, the smart data caching system offered by Smash Balloon ensures that your feed still displays.
  • Image Optimization: All images will be loaded at a file size that is optimal for the screen size. As a result, fewer resources are wasted, providing the best user experience.
  • SEO-friendly: Feed captions are crawlable by search engines, which means your feed can be ranked, making it a great SEO tool. Plus, since your site is constantly updated with new content, your SEO also benefits even more.

For this tutorial, we will be using the Instagram Feed plugin by Smash Balloon.

That said, Smash Balloon is really powerful and supports other social media platforms including YouTube , Twitter , and Facebook .

Now that you know which social media feed plugin to use, let’s get straight to the tutorial.

How to Create an Instagram Feed for Your WordPress Website

Step 1: Install and Activate Smash Balloon

Smash Balloon’s Instagram Feed has a free version and a premium version. The free version is a powerful plugin in its own right; you can use it until you decide to upgrade.

To access the free version, head over to the WordPress Plugin Repository to download and install it. Set it up like you would any other plugin. If you need help with this, follow our guide on How to Install a WordPress Plugin – 4 Methods (Step by Step) .

For this tutorial, we will use the pro version to showcase the power of this plugin.

On the Instagram Feed website , sign up for an account and go to “My Account”.

Here, download the “Instagram Feed Pro” plugin file and copy the license key.

Go to your WordPress dashboard and then to the Plugins » Add New page . Here you can upload the plugin file.

Once Instagram Feed Pro is ready to use, a new item called Instagram Feed will appear in the left-hand menu of your WordPress dashboard.

Go to Instagram Feed ” Settings and enter the license key you copied earlier.

Activate the license and with that, you are ready to use Instagram Feed Pro.

Step 2: Connect your Instagram account

With the plugin installed and activated, learn how to use special fragments to improve your seo positioning  the next step is to connect your Instagram account. To do this, go to Instagram Feed » All Feeds . Here, scroll down to the Add New button .

Then select Feed Type . You will see the following options available:

  • Get Posts from Your Instagram Profile
  • Get posts from a public Instagram hashtag
  • View posts your Instagram account is tagged in

Interestingly, Smash Balloon doesn’t limit you to selecting one type of Instagram feed; you can choose all of them at once. However, we’ll select “Fetch posts from your Instagram profile” for this tutorial.

On the next page, you’ll be asked to add a feed source . Basically, this is where your feed will fetch content from.

After the Add Source page , you can connect either a personal account or a business account. For this tutorial, we’ll select the business profile, which offers more features.

Another window will pop up, asking if you’ve sms to data connected Smash Balloon to Facebook before. Assuming this is your first time using this feed plugin, you should answer “No.”

Next, you’ll be asked to log in through your Facebook page. Since Meta owns both Facebook and Instagram, logging in through Facebook is the best way to grant access to Smash Balloon.

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