Why increase engagement ?
Engagement is a measurable value that is determined by How to Increase Social the audience’s reactions to published content: how many likes, reposts, comments, and clicks on links the posts collect.
Subscriber engagement helps to:
- increasing the target audience reach: the more actively subscribers comment, repost and like publications, the more people see the content;
- increasing trust and loyalty to the brand: an active community attracts new people. And the larger the community, the more willingly potential investors and new clients trust the brand;
- the ability to have a positive impact on the target audience: if a social network user sees that many of his friends have rated the content positively, he will most likely also like it after reading the publication.
How to Increase Engagement of Followers on Social Media: Techniques That Are Relevant in 2024
In modern SMM marketing, it is not enough to brother cell phone list simply post high-quality information posts that are relevant to user requests. To motivate a modern social How to Increase Social media subscriber to be active, the most relevant and in-demand techniques should be used. Let’s consider some of them:
Application of artificial intelligence
Example of an AI generated plan
AI helps automate some tasks of an SMM specialist. Today, neural networks can:
- generate content plans and what did you think of this post structure of materials;
- create images for backgrounds and video covers;
- animate a static image;
- answer frequently asked questions;
- personalize messages;
- collect data about users, etc.
Interacting with subscribers
It is important for your audience to see that How to Increase Social your account is not a set of faceless posts, but a platform with a real person behind it. You can achieve this impression of your profile by responding to your subscribers’ feedback, asking them questions, and maintaining a constant dialogue.
For example, if someone wrote a comment, asked you about something, you can’t limit yourself to a like if you want high engagement. It’s important to respond in detail and thank the subscriber for their opinion.
In addition, in the profile you can ask subscribers to share their experience in some matter, for example, ask how the user chooses a tour operator for a trip, how he looked for a review business realtor to buy or rent an apartment.
You can also suggest some other topic for discussion, perhaps even controversial from the point of view of the niche. The main thing, when suggesting a controversial topic, is to ensure that subscribers conduct a reasoned discussion, and do not create a scandal with personal attacks. When bringing up a specific topic for discussion, make sure that you yourself can build a clear position that does not go against the values of the brand.
