Advertising in apps is here to stay. More and more brands are realizing that by publishing ads in apps,
they can connect with their target audience.
In fact, a study by AppsFlyer estimates that investment in app advertising will grow 65% by 2020 ,
reaching 64.1 billion dollars.
So, do you want to know for sure about this trend and its most relevant aspects? If your answer is yes,
don’t go away!
What is app advertising?
This involves the programmatic publication uk telegram data of ads in applications with the aim of
impacting and attracting users.
This form of advertising can be managed as a key element in a Digital Marketing strategy , especially
in the field of promotion.
In this case, brands and experts must strategically select the apps in which they will distribute ads,
since it is necessary that the target audience is actually in these apps.
As this is a form of paid promotion, the choice of applications largely determines the profitability of
the investments and the overall marketing strategy itself.
Benefits of using advertising in apps
Within the promotional actions of a the first weeks at converteo in person for team building marketing strategy , this type of digital advertising is a source of great benefits. Learn about 3 of them
below!
1. Exhibition
Most users access the Internet and social networks such as Facebook and Instagram through
applications on their mobile phones.
They also use apps to set schedules, manage important documents, play games, and much more.
This makes in-app advertising an effective way to increase the exposure of a brand and the products
and services it sells.
2. User knowledge and location
A good job of this type of advertising is review b based on the categorization of applications, which
translates into knowledge and location of users.
Analyzing the different apps on the market and their users will allow you to segment your audience
and learn more about their interests and needs.
This information, in addition to helping to ideally target ads , contributes to the optimization of the
Digital Marketing strategy as a whole.
3. Ease of measurement
There are different metrics that allow you to effectively analyze the gains or shortcomings that in-app
ads are providing and their overall performance.
These include the CTR (Click-Through Rate), which is the percentage and number of users who click
on a specific link, in this case, an advertisement within an application.
Another simple and practical metric is the cost per lead generated. It is simply a matter of dividing the
investment in a particular ad by the number of contacts it provided to the marketing and sales teams .
Template to accompany metrics!
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Existing formats of advertising in apps
When considering how to advertise on apps, it is important to know the different types of formats. Some of them are:
Banner ads
Although they have limited space and are not as eye-catching as other formats, banner ads offer great benefits, such as operation on all types of screens and economy.
In addition, they are not excessively invasive for users, which encourages their retention in the apps .
These are small, usually rectangular, ads that are placed at the top or bottom of an application.
Interstitials
This format includes banners that are inserted across the entire screen or a large part of it and that disappear after a few seconds or when the application user voluntarily closes them.
This type of ad is guaranteed to be viewed and have an impact, as users pay full attention to it.
While this often results in a high click-through rate, some find it annoying as it prevents them from doing anything else for a period of time.
For this reason, it is very important to constantly monitor the receptivity and results of this type of banners.
Native ads
This advertising format allows ads to be fully adapted to the characteristics and composition of the applications.
Another peculiarity of these native advertising announcements is that they are divided into two parts: on one side there is the advertising message and on other audiovisuals or images related and focused on the user.
These features make the native ads format less intrusive, ensuring an excellent user experience.
Video banners
Video advertising is also widely used in applications, as it provides greater engagement and allows for the transmission of much more complete and explicit messages.
Of course, it is important to be aware that this is a format that always reaches a point where it is exhausted, as people will not want to watch the same video thousands of times.
That is why it is important to update audiovisuals at the right time or alternate this format with others.
Platforms to insert your advertising in apps
Advertising in apps is also characterized by being flexible and practical. In the market you will find different digital platforms that will allow you to directly define where to publish the ads and under which formats, including:
AirPush
This platform stands out for its flexibility, as it allows different advertising formats for all Android applications.
Millennial Media
This is one of the most recognized platforms, which will allow you to advertise your brand on the most popular mobile applications globally.
