Customers can’t take a targeted action if they don’t know what to do or if they don’t have an incentive to do it. If you want to increase conversions, make your call to action clear and compelling.
Here are some tips for increasing conversions with calls to action.
- Use buttons: Buttons are a familiar interface element. Users know that a button will take them to the next step. Use bright colors and easy-to-read text to encourage clicks.
- Make the language active: Using active language encourages users to take action. Examples of button texts: “Get a discount,” “Download the guide,” “Learn more.”
- Place your call to action in a visible area: Even if your emails don’t have the classic “above the fold,” it’s still important to place your CTA in a part of the email that can be seen without scrolling.
Don’t see results? Contact the experts
If you feel like you’ve tried everything and still aren’t seeing results, turn to the pros. The New Light Digital team can help you get more out of your emails and all aspects of your digital marketing.
Request a free consultation to learn more .
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