When you think of search engines, you probably think of Google. And while Google is the largest and most important search engine with nearly 90% market share , you shouldn’t ignore other search engines in your SEO strategy.
Imagine if you could increase your website traffic by 10%. Would you do it? Considering other search engines, you open up the possibility of doing just that.
Learn about search engines other than Google and why they should be part of your SEO strategy.
Search engines other than Google
Google is the center of attention in the SEO industry, and rightfully so given its popularity and position as a thought leader in the field.
But understanding how other search engines work and optimizing your site to attract traffic from these engines can help you increase your site traffic and attract more potential customers.
Here are the main alternatives to Google.
1. Bing (4.15% market share)
Bing is the second most popular search engine with just over 4% of the total market share in 2024. It is more popular on desktop computers, with 11.66% of the market share, and 5.05% on tablets. Mobile is the least popular platform with just 0.85%.
While Bing is slightly more kazakhstan mobile number database popular on some continents, the statistics are insignificant. No matter where your customers are, incorporating Bing into your SEO strategy is valuable.
2. Yandex (2.8% market share)
Although Yandex’s share is less than 3% of the total market, its usage in Russia is cambodia mobile database significant. If your business operates in Russia or you have Russian clients, optimize your site for Yandex, considering that 72.32% of users in Russia use this search engine.
Outside of Russia, Yandex usage is minimal and accounts for less than 1% of all traffic.
3. Yahoo (1.33% market share)
As one of the original search engines, Yahoo still holds a small market share, although it ws database may look dated. Yahoo is the fourth most popular search engine. In North and South America, Yahoo is the third most popular engine. Companies in these regions will find more value in optimizing their sites for it.
4. Baidu (0.83% market share)
Baidu is in China the same position as Yandex is in Russia. So, despite its minimal global market share, you should not ignore it if your customers are in China, where 52.86% of users use this search engine.
Baidu’s usage in China has declined since 2023, while Bing’s share has increased over the same period. However, it is still worth considering as part of your strategy in this market.
