It really is a world that moves a lot Paid Media: let’s demystify but without which it would be difficult for big brands to be where they are today.
Whenever I try to explain to someone what I do in my day to day life, I enter a complex world full of terms that are difficult to explain! So imagine my poor phone number library daughter who, at just 9 years old, has to learn that her mother’s profession is Digital Account Manager ? So it is! It is true that the area of media, media agency, advertising and communication has a series of foreign words and terms that are unknown to many people, but, in reality, when we start to delve into it, believe me, you will discover a fascinating world where the word routine will never be part of your lives.
The name of the course
Whether they are websites, games, emails, newsletters, paid search (SEM), SMS’s, among many others. When I started working in this area of media agencies, I also had no idea that there were so many professions here, from media planners (offline, online, hybrid), through Accounts account managers, Data Insights teams, AdOps, etc. Well, friends, it really is a world that moves a lot, but without which it would be difficult for big brands to be where they are today. It is thanks to our work, the agencies, that clients can people themselves wrote very have permanent support for their campaigns, receive the best strategic recommendations, monitoring and optimization of results, consultancy and… at the end of the day, increase their profits/achieve their goals.
Digital campaign planning market
What are the main trends and purchasing models available, advertising formats, metrics and data that we can extract from campaigns and how to make a media plan that meets the briefing and objectives requested by our clients. And if the theory to be taught to you is undoubtedly immense bosnia and herzegovina businesses directory relevant, there is nothing better than complementing it with a more practical aspect that I usually like to leave for the last class of the course, gathering the class into small groups where, after receiving a briefing, you can apply the knowledge you received throughout the previous classes, entering into a brainstorming of cool ideas that will result in answers and the final realization of a digital media plan built by the students and always with my support.
