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Place appropriate calls to action within your ebook.

5. Design your ebook.

Our downloadable ebook templates are offered in both PowerPoint and InDesign.

For this example, I’ll show you how it cell number to do it in PowerPoint since more people have access to that software. (If you need a refresher, here’s a beginner-friendly guide on how to use PowerPoint.)

We only have one “chapter page” in the template (slide three). To create additional chapter pages, or any pages really, simply right-click the slide and choose Duplicate Slide.

This will make a copy of your slide and allow you to drag it to its proper place in your ebook via the sidebar or Slide Sorter section of PowerPoint. You can then customize it for any subsequent chapters.

 

Pro tip: I recommend setting up some brand guidelines and stick to them when designing your ebook. If you publish more in the future, your target audience will eventually grasp who you are and what your business is about.

This will ensure that everything you do is consistent and that you’re considered a professional.

6. Use the right colors.

Ideally, our free ebook templates would magically match your brand colors. But they probably don’t; this is where you get to truly personalize your work.

However, because ebooks offer more real estate for color than your logo or website, it‘s good to consider secondary colors within your brand’s color palette. Ebooks are where this color scheme can truly shine.

To learn how to add your brand’s colors to PowerPoint, check out this blog post. That way, you can customize the color scheme in our ebook templates to match your brand!

Pro tip: I’ve also found using colors to emphasize a particular word or key points useful. Red can emphasize something, while yellow can highlight something.

Remember, every color has a purpose in designing content assets and can influence how information is displayed.

Colors are tricky! If you don’t have the same eye as a professional designer (and who does), use our ebook templates. They each come with a custom color palette preloaded:

 

7. Incorporate visuals.

Images and graphics in ebooks are hard to get right. The key to making them fit well is to think of them as complementary to your writing.

Whether you add them during or after you‘ve finished writing your ebook’s copy, your visuals should serve to highlight an important point you’re making or deconstruct the meaning of a concept in an easy-to-understand, visual way.

Images shouldn‘t just be there to make real cell phone number list the ebook easy on the eyes. Rather, they should be used to enhance the reader’s understanding of the material you’re covering.

If you need help gathering visuals, we have three sets of free stock photos that might help you along the way:

  • 75 Standard Stock Photos
  • 250 Holiday Stock Photos

And if you’re compiling a data-heavy ebook, you might want to download our free data visualization ebook for tips about designing compelling charts and graphs for your content.

 

Pro tip: I’d argue one of the most crucial aspects to consider when writing your ebook is thinking about what data/insight or quote you could present in a visual form.

Think about using images or links to videos, providing them with an all-round experience. So, when writing, jot down where you think images or visuals could be used.

8. Highlight quotes or stats.

Another way to enhance your ebook is subsidy and grant information for overseas sales by highlighting quotes or stats within your design. Just be sure the quote or stat you’re using genuinely adds value to the content.

Whether you’re emphasizing a quote or adding a visual, keep all your content within the same margins.

If your copy is consistently one-inch indented on your page from both the left and right sides, keep your designed elements aligned using that same spacing.

 

Pro tip: I’m a big fan of large graphics or quotes, but occasionally, a good dose of white space is just as crucial. So, incorporating a lot of text, images, quotes, and statistics is great, but you also want to keep everything balanced.

 

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