If you already have an extensive blog archive, then you’ll need to iran telegram data find about 20 posts that have a similar theme. Next, research the relevant “broad keyword” that could overarch these keywords. If you have comparatively fewer articles on your site, then you should begin your keyword research from scratch. Start with the top three core problems of your buyer persona. Or, survey your audience. The purpose is to group the problems and map relevant short-tail keywords to them. Make sure that the short-tail keywords have sufficient volume and that you can write more than 20 articles on each one. You’ll then write a comprehensive post on this short-tail keyword and cover the subject broadly (think of it as the table of contents).
Research Longtail Keywords to Find Sub-topics (Your Spokes)
Once you’re settled with your main topic (the hub), you then need to hub and spoke seo: 5 steps to future-proof your site
come up with the sub-topics (or the spokes) for your central hub. These can be longtail keywords that cover various specific angles on the broad topic. Start your research with keyword research tools. Suppose you want to create a hub page on “content marketing.” So, you could use something like Answer The Public to get the top questions around the subject. You can also use the related search suggestions at the bottom of the search results for a few sneaky longtail keywords. If you were a travel company that sold travel packages to Japan, then you could make use of a few keywords like these, aye?
Practice Proper URL Structure and Internal Linking
For proper technical SEO, you need a robust site architecture. our best selling database Doing this will lead all of your spoke pages and the hub page to fare better in search results. Use internal links to help search engines index your content and understand the depth with which you’ve covered a topic. Interlinking also helps search bots establish that there’s a semantic relationship between the content on the pages. And of course, remember to link internally from the spokes to the hub to emphasize it. The ideal URL structure you should follow is:
- yourawesomesite.com/hub/
- yourawesomesite.com/hub/spoke-1
- yourawesomesite.com/hub/spoke-20
In his SEO marketing hub, Brian Dean has even explicitly used the word “hub” in its URL structure. And the spokes are further branched out under it.
