Showcase your best

When you think of a portfolio, you may think of an artist or writer. But creating a digital marketing portfolio can be a game changer for marketers.

A portfolio can help you stand out to recruiters and employers if you’re looking for a promotion, a new job, to promote your wares as a freelancer, or start a side hustle.

Most modern marketing roles require a degree of creativity. For example, marketing campaigns require good copy, eye-catching imagery, or great use of video to grab someone’s attention.

Even if you’re in a more data-focused role, it can be important to show how you manipulate information to guide marketing activities and provide insights into customers to enable optimization.

In this blog, we will guide you on how to create a marketing portfolio, along with tips and some great portfolio examples to use as inspiration by covering:

• What’s the difference between a CV and digital portfolio?
• How do you know when to use a CV or portfolio?
• What should you include in a portfolio?
• How do you set up a portfolio?
• 3 great examples of digital portfolios

The aim of a digital portfolio website is the gambling database  same as a CV or resume. It will showcase your education, skills, experience, and professional style through examples of projects or marketing campaigns.

Plus, as a portfolio is digital you can be more creative and it’s easy to link to examples of your work, landing pages or microsites.

What CVs and portfolios have in common is that they allow you to stand out by providing evidence of your skills and achievements. But there are some distinct differences you should know about.
How do you know when to use a CV or portfolio?

Whether to use a CV or a portfolio as a marketer depends on the type of role you’re applying for, the stage of the hiring process, and the nature of your work.

CV/Resume

• The starting point for most marketing roles is that employers will want to see a CV or resume
• Ideal for applications when you need to submit a concise document summarizing your qualifications
• Your work isn’t visual so your achievements (e.g., KPIs, analytics results) are best summarized in a CV format

Portfolio

• Ideal for showcasing creative work to potential clients, employers, or recruiters at the interview stage or at application if it’s requested
• Useful in interviews, pitches, or networking to provide proof of your skills and outcomes
• This is particularly important for freelancers or professionals in creative industries (e.g., graphic design, user experience (UX), or content creation)

Tip: Use icons, bullet points, or percentages to make it visually appealing.

Case Studies

• Showcase 2–3 detailed case studies of successful projects.
• For each case study, include:
  • Client/Project Name (optional for confidentiality).
  • Objective: What was the goal of the project? (e.g., “Increase organic traffic by 30% in 6 months.”)
  • Strategy: Briefly describe the approach taken (e.g., “Developed a content calendar targeting high-volume keywords.”).
  • Results: Highlight measurable outcomes (e.g., “Achieved a 45% increase in organic traffic and 20% higher conversions.”).

Tip: Add screenshots, graphs, or performance metrics for impact and a visual element.

Certifications & Achievements

• Showcase certifications relevant to digital marketing.
• Examples:
  • Digital Marketing Institute certification
  • Google Ads Certification
  • LinkedIn Learning
  • Any awards or industry recognitions for yourself or teams or companies you worked with.

Tip: Use badges, logos, or icons for visual appeal.

Testimonials

If you have them, it’s nice to add testimonials from previous employers, clients, or colleagues and include:

Tip: Use callout boxes or styled text for emphasis.

Creative Work Samples

• Showcase examples of your creative output:
  • Social media campaigns (e.g., screenshots of posts, engagement metrics)
  • Blog posts or articles (links or excerpts)
  • Video or graphic design projects (embedded media or links)
  • Data visualization projects (graphs or tables)
  • Email campaigns (screenshots of emails, open rates or CTR metrics)
  • Public Relations activities (links to media coverage or press release examples)
  • Paid ad campaigns (screenshots of ads on Google or social media by performance metrics)
  • Landing pages or custom websites (links or screenshots)

Tip: Use grids or galleries for a clean layout.

Now that you know the purpose of a portfolio, when to use and what’s included, let’s look at the steps you need to take to create one.

The good news is that there are many website templates to choose from to kickstart your portfolio design. However, you need to ensure that you choose one that conveys you and your personal brand.

For example, Wix has an AI website builder that can create a bespoke website that offers themes and layouts to choose from.

It’s also possible to create your own website using AI tools like Elementor for WordPress and WixStudio.

Top tip: If you’re looking for a community platform to share and showcase your creative work, Behance can help you get discovered by clients and brands. It’s also great for inspiration as there are some amazing examples of work there.

When picking a layout, think about your expert pool installation and maintenance in florida product or service. Would a grid format be best to showcase projects or campaigns or would a video in the top block be best?

It’s also important to think about sections. A good ‘About Me’ section can help people learn more about you and your expertise. If you have a newsletter or blog, include sections that promote those or if you’ve got great testimonials or some media coverage, maybe include that as a section.

Take time at this stage as this is the window to your business for prospects and customers. Ensure you have a strong homepage that gives a great first impression and draws people in (see some great examples below).

The whole point of this portfolio is to show off your work. So get your samples together and see which ones will work best. Think about text to accompany the examples so you’re qualifying what they are and demonstrating your skills and expertise.

It may sound obvious but it’s important to china phone numbers make it easy for people to get in touch! Include your email or consider including a form people can fill in that goes into your platform inbox. Also, consider adding links to the social media channels you use such as Bluesky or Instagram.