There are different ways to work with content on a blog, one of which is the silo structure .
In this content strategy, also known as the parent-child structure, the first posts are longer and more comprehensive, while the others are a little shorter – maintaining depth – and are always linked to the main article.
Each article that follows the main one (also called a parent article) delves deeper into a point that was mentioned in the main text, which is why the linking is done strategically.
Siloed content offers a number of advantages for both blog organization and SEO results.
How to create content in the silo structure?
The silo structure can be europe cell phone number list at any stage of the blog, from those that already have a large amount of content and need organization, to those that are just starting out.
The first step is to understand the company’s segment, the areas of operation and the target audience. By gathering this information, we will have a basis for what the blog’s key themes are and how to work them strategically to attract and engage people.
The number of main texts varies according to the number of themes defined for the blog strategy. Each key theme gets a special article and is later broken down into smaller ones that break down the main theme and bring other perspectives to help in the consumer’s educational process and in the purchasing decision.
To make it easier for you to understand the silo structure, let’s give an example.
A risk management company can define different fronts: risk management, auditing and compliance. Each of these topics will have a main article and other smaller ones that detail the subject, clarifying doubts and arousing greater interest in users.
The other topics that will will fit into one of these three fronts and will have internal links to the main article, which as the basis for the other content.
Thus, both the main content, which has a competitive word, and the others with less but relevant words, have a greater chance of being well in Google results and appearing to the right users.
READ MORE: Why is it important for your company to have a blog?
And where does SEO fit into the silo structure?
As with other organic content strategies, the silo why keyword tracking is essential for seo success works with a focus on keywords, starting with the most comprehensive ones and moving on to related terms and long tails.
Present in titles, body text and image alts, keywords continue to be extremely important for SEO and the positioning of pages in search results. They are what guide the silo strategy and help organize the content to on.
READ ALSO: 10 SEO tools to improve your website’s performance
For SEO techniques that go beyond keywords, the silo structure is also a facilitator, especially when URLs are for this purpose. This way, Google’s robots will understand that a certain content is the “parent” and the others are the “children” and are properly.
It is important to remember that the silo structure of a blog does not eliminate the need to use techniques in other parts of the site. The home page, for example, needs to contain the essential keywords for the customer segment and the blog texts need to into categories to the topic.
CONTINUE READING: When to use branded keywords?
Setting up a silo structure canada cell numbers attention, knowledge and planning, so that all actions are and deliver the expected results. Therefore, if you want to understand the subject better and apply this strategy in your company, get your digital marketing consultancy with us! We will identify your goals and build a project to help increase sales!
We at Leelah have professionals specialized in different digital marketing strategies and success stories that demonstrate our results.
