Social media is a powerful tool for getting your company’s message out to the masses. But during a crisis, poor social media management can lead to serious public relations mistakes and blunders.
The coronavirus pandemic is luxembourg business email list unprecedented, so no social media manager or small business owner has ever experienced anything like this. But, using the lessons learned from marketing during other crises, we can apply some best practices and tips to make social media an effective communication tool.
Review your social media management guidelines
You should have guidelines that define your voice and tone on social media, as well as rules for responding to people. The guidelines should also include the types of content you post, how often you post, and rules for sharing content from other pages.
Take the time to review your social effective website design influences customer attraction media strategy to ensure it is relevant to today’s marketplace. Consumers’ shopping habits are changing as they choose to spend more time at home and germany cell number avoid social gatherings. Does the tone of your social media align with this message?
Be empathetic
While you may feel untouched by the crisis, remember that many of your followers are affected. They may be essential workers, part of a vulnerable population, unemployed due to office closures, etc.
Take the time to craft thoughtful and compassionate messages. Be very careful not to come across as insensitive or cruel. And most importantly, don’t spread misinformation about the pandemic. When sharing information, use only trusted sources and share links from sites that are reputable health experts.
