Best Practices for Generating B2B Leads
You have the reasons to increase your B2B lead generation, and you have the strategies. We round out the guide with some best practices so you can improve your lead generation campaigns.
Stay focused on your campaign goals
While lead generation primarily involves sales and marketing teams, you don’t just meet sales goals.
Keep a broader perspective and telemarketing data pay attention to other business goals: customer, strategic, operational, spend, and communication.
Define the stages of the buyer’s journey
Find out how your buyer moves through the sales funnel by answering these questions:
Where do buyers get information about you?
When does a buyer decide to contact you?
When do marketing teams pass a lead to the sales team?
At what point are you generating qualified leads?
When should qualified leads be nurtured the most?
When do qualified leads become potential customers?
How do you track the progress of your lead generation?
Use content that delivers maximum ROI
That means creating content tailored to your PCI. You can’t sell a product using content that isn’t related to your solution, and you can’t show your target audience how you solve their problems.
the buyer’s journey, from one stage to the next, with content. Also, use their preferred channels to communicate.
Remember to repurpose content into a lead magnet, especially the pieces that perform really well.
Pay attention to company personas
In B2B lead generation, you’ll interact with key stakeholders in the buyer’s organization. So you’ll need to know their profiles.
But alongside individual stakeholder profiles, also develop a company persona. This will tell you which company falls within your PCI and which doesn’t on a broader level.
CTAs should provide value
Always keep CTAs tied to an effective value review b proposition and rich incentives, such as gated content. For example, comprehensive guides, how-tos, case studies, templates, and roadmaps.
Finally, get started on your B2B lead generation journey
Lead generation for B2B may still be evolving, but we’ve got your back. The strategies we’ve just outlined include some of the latest tips to get you off to a good start.
Don’t stop with lead generation choose a blogging platform strategies – they’re just a starting point for your lead management journey. You don’t want leads to come in and out of your system because you haven’t paid attention to nurturing and managing them.
Keep them safe in your CRM with Driftrock’s lead management solution. Learn more by booking a demo. And if you fancy diving in, you can get started for free!
